Businesses, big and small, are realizing the importance of building and maintaining an active user base for their mobile app. This is where app engagement strategies come into the picture. Mobile app engagement is all about encouraging users who have downloaded your app to return to your app and remain active over time.
Talking about the importance of mobile engagement for your business, you’ll be surprised to know that nearly 25% of downloaded apps are uninstalled after the first use. Hence, app engagement is one of the most critical parts of app monetization.
Strategies for eCommerce Mobile App Engagement
We have compiled four strategies to make your users love your Shopify mobile app and return for more. So, how can you ensure that your users never stop engaging with your app?
Push Notifications To Keep Users Updated
Push notifications are an excellent way for brands to engage their customers. Apps with push notifications tend to have 88% higher engagement rates. You can engage with your users by sending them push notifications about product launches, discounts, seasonal sales, etc. Push notifications, if used intelligently, can re-engage users who have been inactive by drawing attention to the most powerful features and content on the app.
However, for push notifications to be effective, it is essential to identify customer segments and target them with relevant messages. In other words, the trick lies in sending messages that add value in some way. For example, while a push notification like the one you see below is highly relevant to women, the same information might not be that relevant to men.
Social Sharing From Your Mobile App
Social media can be a powerful promotional tool to bring new users on board and engage existing users. While we have seen how social media can drive users to your app through deep linking, social media sharing is a good way of increasing organic users.
If you have an eCommerce app, you can reap the benefits of social sharing by putting up social media buttons on the product pages of your app. This way, your users can share products they love with their friends, family, and colleagues, which can drive more users to your app. Enabling your users to share on social media can effectively build brand awareness and loyalty for your brand.
Deep Linking For Better User Experience
Deep linking effectively directs your users to in-app content that is highly targeted and meaningful. With deep linking technology gaining ground, connecting on apps is no longer limited to the app’s home page. With traditional linking tools, the user is directed to the app’s home page when he clicks on a product displayed as a part of a banner ad.
Deep linking, on the other hand, takes the user directly to the page that is most relevant to him. If the user already has the app downloaded on his mobile, he is taken directly to the product page on the app instead. This improves user experience by helping the user find the right product in the least amount of time, which helps increase conversion rates.
Deep linking combined with social sharing provides a fantastic tool for mobile app engagement.
Tracking In-app Engagement Activity
App analytics is a tool that allows you to keep track of your user’s behavior and how they interact with your app. You can analyze how many users are downloading your app, which are the most visited screens, how much time your users are spending on your app, and much more.
This information can create personalized push notifications or in-app engagement activities that lead to more engagement.
Conclusion
Mobile App engagement techniques can go a long way in making your users love your app and build brand awareness. So, be it deep linking, social sharing, or push notifications, using them creatively can help your business in user retention.
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