Now that you already have your Shopify store mobile app set with the first 500 users, it’s time to make your first sale. But in case you missed step one, don’t forget to check out our guide on how to get your initial users in just ten days here.
Getting the first sale on your Shopify store mobile app
Getting people to install your app solves just one part of the problem. But the other one that remains unaddressed is how to turn this into a scalable and repeatable process to generate new revenues via the mobile app.
If your initial users are not engaged early on, they won’t have any reason to use your app or keep it on their phones. A lack of an engagement strategy will lead to a higher churn rate and a loss of the potential revenue you could generate!
So how do you engage your users?
We are creating a unique shopping experience for them from the first point of interaction.
1. Focus on explaining your Shopify store mobile app
Let’s say the first impression is the last one. The first time a user launches the app, it’s your moment to instantly shine through and hook his interest. Now there are two aspects of creating an AHA moment for your users – helping them understand everything your app does and giving them a reason to convert in their first session.
You might think that an eCommerce app needs no explanation. But what if the user has only purchased from desktop sites or brick-and-mortar stores?
Instead of taking it for granted, offer your initial users a quick and personalized onboarding session when they launch your Shopify store mobile app. This should include a short walk through how they can browse products, wish to list them, redeem coupons or even create their profile – consider every little milestone.
2. Make your users feel welcomed and special
Now, who doesn’t like a little extra love after they’ve done something you wanted them to?
Your users downloaded your Shopify store mobile app. Now it’s time for you to acknowledge their action and show them some love for trying it out in the first place.
This could be done by simply using in-app messaging to offer them a first-time discount. Just make sure that it adds more value to them and encourages them to make their first purchase during the app session.
Pro tip: Create and automate a campaign for first-time app users instead of trying to do it manually. This could be a discount or an offer only valid for their first app session.
3. Send regular push notifications
Push notifications are an excellent channel to deliver value, increase engagement, improve brand loyalty, and boost your sales drastically. And in case you thought consumers don’t want to hear from you – did you know that up to 90% of users willingly opt-in for push notifications from eCommerce apps?
Some reasons online shoppers opt-in for push notifications include keeping a tab of the offers and discounts, being notified of ongoing sales, and tracking their orders.
But for push notifications to work, you need to be regular and have a proper campaign strategized. You need to send contextual messages that add more value to the customer and offer them something they really care about. It should make them want to click through the notification and instantly check out what you’re offering.
They know that their customers eagerly wait for their new range to launch. So they send them a notification when new products get added (something that interests them), along with a discount (something that makes them want to make a purchase).
What push notifications can you send?
- Regular offers, discounts, daily deals, etc
- New product launches
- New collection launches
- Abandoned cart reminders
- Back-in-stock reminders
- And lots more
Pro tip: 90% of people are willing to receive one push notification weekly from a brand they care about. Start by offering high value to your customers and A/B test your push frequency to optimize customer engagement.
4. Set up automated cart recovery campaigns
Most online stores lose up to 71% of their sales to cart abandonment. Besides emails and social media retargeting advertisements to remind your customers of what they have left behind, make use of push notifications for cart recovery.
Let’s take an example to understand the impact of abandoned carts on your Shopify store mobile app.
Assume that for every 100 potential users, 20 will add products to the cart and leave the mobile apps without completing a purchase. If your average order value is $100, this equates to $2000 in opportunity loss.
There can be multiple reasons they did not complete the purchase:
- I got distracted and went off
- Found the prices too high
- Hidden costs for shipping etc. that get added just before checkout
- And lots more
But why lose these customers?
Their purchase intent was high; they took the effort to browse through your collections and products and even liked or considered purchasing them.
Setting up automated abandoned cart push notifications is an excellent strategy for reviving these potentially lost sales. Assuming you even recover 25% of your sales – for every 20 users you fail, you heal 5 with an average order value of $100. That makes for $500 worth of revenue and $6000 in annual income for recovered carts.
Pro tip: Automate and send out your cart recovery push notifications within the first 24 hours. Push a follow-up within two days from the first message and your last nudge within one week. Sometimes, it takes more than once to convert a shopper!
Don’t stop at the first sale!
Many online store owners get their first sale and immediately think that’s the only strategy that will work for them. But it would be best to understand how shoppers use the Shopify store mobile app.
Treat your mobile app sales channel equally to your Shopify store site. It can exponentially increase conversions, customer loyalty, and retention and generate more revenue.
Measure the results for every strategy you use, optimize your campaigns for maximum engagement, and hit repeat till you find the growth hack that works for you!
But as a ground rule, the one mantra you need to follow is.
The greater the customer engagement, the higher are your sales!
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