For any online business as well as your Shopify store, SEO is an important factor for success. Though the basic principle for SEO is same for any website, for eCommerce stores there are few more things which should be taken care of.
Here are 8 tips to revitalize SEO for your Shopify store.
Do the keyword research beforehand
As soon as you have decided the products you will be selling online the first thing you should do is to research the keywords for your Shopify store.
This is very important that you have the list of the keywords ready before you start creating your store. This will help you to set up your store pages such as collection pages.
For example, say you are planning to sale prom dresses. You may have planned the collection pages based on the various styles of the dresses. But with keyword research you may find keywords like “prom dresses under $100”. This is an SEO opportunity for which you should create a collection for “prom dresses under $100”.
Setup Search Console and submit your sitemap
Google is the source of 75-80% of the organic traffic. To make sure that your Shopify store get indexed properly on Google, you must submit your store to Google Search Console.
In the Webmaster tool, you can submit your store Sitemap to Google for crawling and indexing. Even if you don’t submit your store to Webmaster, Google will discover your store pages and index them. However, with the tools in Search Console you can control a lot more of your store’s search engine presence.
In the Search Console, you will be able to monitor a lot of things like:
- The crawl errors and indexing status if there is any.
- The broken links (404 Page not found errors). It’s very important that you regularly check and fix the broken links.
- All the Search Analytics data like the queries, landing pages, how much impression or clicks you are getting for your store pages.
Put ALT Text to all your product images
Not having ALT texts for the product images is a sin for any e-commerce store. It’s great to have ALT texts for all the images including banners on your store but it’s a must for product images.
Why do you need ALT texts for?
Search engines like Google can crawl a piece of text and understand the content of the text but it can’t understand the content of an image without an ALT text.
That’s why if you don’t add proper ALT texts for images, search engines will not index your product images and your product images will never appear on search results.
Minimize page loading time
On-page SEO depends on mainly two factors, the content and the user experience. The first hurdle for any user to experience your store is it’s loading speed. If your store is too slow to load then it’s a big roadblock for a good user experience on your store.
There are many factors which may cause slowing down your Shopify stores but the most common reasons are heavy images and usage of apps which runs heavy scripts on the frontend.
Use tools like Google PageSpeed Insights or GTmetrix to analyze the page speed of all major landing pages of your store. Find out the factors and optimize your Shopify store’s page loading speed.
Regularly manage 404 errors
Broken links are the big no-no for SEO. If any page of your store is indexed and later deleted/changed to a different URL, Google gets the 404 Page not found error which hurts SEO. However, for any ecommerce store, there is very little chance to avoid broken links.
The best way to monitor the broken links is in Google Webmaster tools. Go to your dashboard in the Webmaster tool and on your left-hand sidebar go to the Crawl > Crawl Errors menu and you will find all the URLs with 404 error listed under the Not found tab as shown below.
Create content to target long tail keywords
The best weapon to win the search engine is quality content and what’s better than having the content on your own store. The best thing about Shopify is it has everything you need for SEO. You can easily create blog posts and publish on your store.
Now the question is what to write for the blog posts? If your focus is SEO, you should create content based on search terms and long tail keywords used by your target audience. It takes times to create and publish content but if you can pull it right you can have a regular source of organic traffic which you can channelize to your store.
Generate backlinks regularly
Backlinks are like nutrition for SEO the more and quality backlinks you have, the better you will rank on search engines. Now if you have launched your store and sitting duck thinking that someone, somewhere will give backlinks to your store, then you may be living in a euphoria. You don’t get a backlink. You create one.
May it be guest posting, deal sites or social bookmarking sites, there are several ways to create backlinks. Some may work for you some may not. You need to figure out the channels through which you are able to get backlinks for your store. Once you have figured out the channel you need to repeat it regularly and have a process for that.
Try to maximize user generated content on your store
Search engines love user-generated content as it signifies the user engagement on your website.
As an e-commerce store, if you don’t have product reviews you lose the credibility and trustworthiness to your visitors as well as search engines.Not only product reviews, try to get the testimonials for your store and show them off on the home page or any other landing pages.
Another way to use user generated content is to collect testimonial for your store from return customers and show it on the homepage of your store.
About the author
Tamal is currently working as Marketing & Content Coordinator at Carson Shopify Experts. Being a Shopify seller himself and with prior expertise in the fields of digital marketing, he loves to create actionable content for Shopify sellers.