In the last few years, online businesses have seen skyrocketing growth all over the world. Around 36% of all businesses are now making their sales online. In fact, according to a Statista study, global e-commerce retail purchases should reach 22% by 2023.
If you are an online business or are considering the transition, simply creating an online store isn’t enough. In order for your online store to succeed, there are many factors that need to be taken into account.
According to recent research, around 70% of users do not return to online stores. Therefore, it is imperative to create engaging channels that can frequently provide relevant information. This will create a better user experience for these users, and retain them.
Push notifications are a great way to do just that!
What are Push Notifications?
Push notifications are small, pop-up, one-way lines of communication, which are sent to a user’s device from a third-party application. Being able to grab a user’s attention while conveying messages of reminders, updates, promotions, etc., is one of their major advantages.
Push notifications are a hero when it comes to abandoned cart conversions, amongst others. Whether via a mobile app or a website, they can be sent in bulk.
Some of you may think, “If I have an online store and can send web push notifications, do I really need a mobile app?”.
Well, no doubt, it is a good question. We leave it up to you to decide what is best for your online store.
Let’s, however, talk about the differences between web push notifications and app push notifications.
Even though they may be quite similar, every online retail store wishing to grow its business needs to be made aware of the few distinguishing aspects between web push notifications and app push notifications.
A user will receive web push notifications only on their desktops or laptops after having opted in. Whereas app push notifications will be received by a user when they have downloaded your app on their smart device.
Web Push Notifications
In order to receive web push notifications, your users will need to opt-in for that option on your website. This means they will have to provide their device’s subscription information. If at all the user changes their device, they will be required to grant access again from their new device.
In addition, in order for a user to receive notifications via the web push protocol, the user needs to be active on their device at all times.
This poses an issue for notifications that are time-sensitive, which is one of the main purposes of push notification usage. For example, if there is a notification about a sale happening at a specific moment, the notification will only reach the user’s device when they are active on it. The sale may pass the expiry of the sale notification, and therefore be deemed redundant.
Advantages of Web push notifications:
- Web push notifications can be sent to the user’s device even while they browse a different site or are doing something else. The only requirement is that their device is active and the user has chosen to opt-in for notifications.
- Content can be delivered over multiple platforms and devices.
- With just a few clicks, the customers can begin interacting with push notifications.
- Push notifications coming through the web and not an App will never require updates. However, if the user changes their device, the opt-in process will need to be done all over again.
- At one given time, you can send out bulk notifications. However, they will be received only when the user is active on their device.
- In web push notifications, you can add links, and images along with content. However, there is a limit to this and the number of characters used.
Mobile App Push Notifications
Once users download your app, you will directly be able to send notifications to their devices. These messages can be promos, updates, general information, reminders (abandoned cart notifications), welcome messages, etc. Notifications with a message or a certain action you wish for users to take will be delivered whenever you send them. This does not require the users to be active on their devices and will pop up on their lock screens.
(Note: IOS users, will have to turn on the option to allow notifications from your app after downloading it).
By developing a mobile app, through platforms like Plobal Apps, you can download plugins like Clever tap and Ometria. These are integrations that help analyze user behavior and events. They provide you with details on how to manage your marketing strategies going forward.
Now, I know some of you may be thinking “Isn’t developing a mobile app and long and complicated process, which will prove to be costly?”.
While it is a good question, the answer is, NO! It absolutely is not a long process. By choosing a platform like Plobal Apps, we guarantee app development and launch within a span of 2 weeks maximum.
At the same time, all you are required to do is download our app and install it on your Shopify store. Furthermore, you may either choose to design your app on your own with the help of our drag and drop feature, or you may contact our 24-hour available support team. To know more about Plobal Apps, connect with one of our experts today. And, we also have fairly decent packages when it comes to expenses.
Yes, downloading mobile apps would require your customers to update the versions now and then, but then again, updating software versions are what comes along with their mobile device as well?
You can send bulk push notifications with no such limitations on characters, along with images, links, action buttons (androids), etc. And it won’t matter if the user is active on their mobile device or not. They will even appear on the lock screen.
Web Push Notifications VS. App Push Notifications
While both, web and app push notifications, work towards enhancing user experiences and therefore increasing revenue for your online stores, the click-through rates (CTR) are dismal for web push notifications as compared to mobile app push notifications.
Users tend to avoid and miss out on web notifications, whereas notifications that pop up on your app are more engaging and more likely to be viewed, and therefore, have a better CTR.
Mobile push notifications have the added advantage of coming along with mobile apps, which help your store reach its full potential. And, as mentioned above, it isn’t as complicated as you think it is, to build a mobile app.