How are you preparing for the 2022 Black Friday and Cyber Monday sales? Getting your word out there can be dicey. That’s why most eCommerce rely on different messaging tools to reach their customers. Social media platforms have made it easier for businesses to engage with their audience. However, scaling growth through the various social platforms can be daunting due to constant policy changes.
As Black Friday and Cyber Monday approach, eCommerce businesses are beginning to lay out plans to sell more during the most prominent sales holiday in 2022.
Merchants looking to take their businesses to the next level in 2022 should consider using Live Selling during Black Friday and Cyber Monday. It’s a great way to boost sales and attract new customers.
Live selling is the new hotness in eCommerce. And, you don’t want to miss out on the ever-buzzing Gen-Z on social media. Through social streaming, you can now engage your customers in real-time and make sales. Customers will also rely on instant feedback from you during these sessions. This article will show you how to use live selling to grow your business during 2022 BFCM.
Why you need live selling for 2022 BFCM
The 2022 Black Friday and Cyber Monday sales are expected to hit $10 billion. Live selling is a great way to create a sense of urgency and drive sales. Customers are more likely to purchase if they feel like they’re getting a good deal and don’t want to miss out. Live selling also allows customers to ask questions in real-time and get a sense of the product before they buy it. Customers can shop directly from their mobile devices, offering a more personal shopping experience than simply browsing an online store.
For merchants, it is a great way to connect with customers, build relationships, and boost sales. In addition, live selling will enable merchants to upsell and cross-sell products and provide customer support in real-time. You can also build engagement through immersive experiences, that is, you can create engaging live videos with custom visual settings to tease your customers.
How Do Live Sales Outperform Traditional Ads?
As eCommerce evolves, businesses increasingly turn to live sales events to reach their target audiences. There are several reasons for this shift, but perhaps the most important is that live sales events outperform traditional ads.
For one thing, live selling events create a sense of urgency and excitement that traditional ads can’t match. They are also much more interactive, allowing viewers to ask questions and get involved in the sale in real-time. This level of engagement is key to driving conversions, and it’s something that traditional ads can’t provide.
Live sales are more tailored when compared to traditional ads. You can segment your customers based on their previous purchases and ensure they don’t miss out on your live event. This ensures that every person tuning in is interested in your items, maximizing the chances of making a sale.
Finally, live sales events allow businesses to build relationships with their customers. Customers who feel like they know and trust a brand are far more likely to make purchases, and live sales provide the perfect platform for building these relationships. Customers who participate in live sales feel like they are part of something special, and that sense of connection is invaluable for businesses looking to build long-term success.
There’s no doubt that live sales outperform traditional advertising methods in just about every way possible. If you’re looking to take your business to the next level, there’s no better way to do it than by incorporating live sales into your marketing strategy.
How to prepare your business for Live Selling during 2022 BFCM
Now that you know live selling is important for you to make more sales this year’s Black Friday, here are tips on how to prepare your business for Live Selling during 2022 BFCM:
Prepare your online and offline channels for your live selling event
Black Friday Cyber Monday is a great time to build your online presence. You can do a few things to make sure you stand out from the crowd and get the most sales possible.
First, make sure your Black Friday Cyber Monday deals are well advertised. Use social media, email marketing, and traditional advertising methods to spread the word about your Black Friday Cyber Monday sale. The more people who know about your sale, the more likely they will take advantage of it.
Next, ensure your Black Friday and Cyber Monday website is running smoothly. No one wants to deal with a website that is slow or hard to navigate. Make sure your website is optimized for Black Friday Cyber Monday traffic and that all your deals are easy to find.
Finally, don’t forget to follow up with your customers after Black Friday and Cyber Monday are over. Send them a thank you note or an email with information about future sales and discounts. Remember that Black Friday Cyber Monday is just the beginning of the holiday shopping season, so make sure you stay top of mind with your customers throughout the rest of the year.
Ensure your mobile app is updated and user-friendly
One of the goals of a live selling event is to direct people to buy from you. But you don’t want to disappoint your potential customers with a tacky mobile app. As a business owner, you know that a mobile app can be a great way to boost sales and connect with customers. However, if your app is outdated or difficult to use, it could do more harm than good, even if your live events are superb. That’s why you need to consider Plobal Apps as your Shopify mobile app builder.
Here are a few tips to make sure your app is always up-to-date and user-friendly:
- Keep an eye on trends: Make sure your app uses the latest design user interface. Doing this will keep your brand relevant.
- Listen to feedback: Don’t be afraid to take feedback from users seriously. If people struggle to use your app, make changes to make it more user-friendly.
- Test, test, test: Before you launch any updates, make sure to test them thoroughly. Testing your app will help you catch any bugs or glitches that could cause user problems.
Offer free shipping on all live selling orders
Black Friday and Cyber Monday are the perfect time to offer free shipping on all orders. This is because customers are already expecting discounts and deals, so free shipping is a bonus that is sure to attract attention. Plus, customers are more likely to make impulse purchases during live selling events because they don’t have to worry about shipping costs. Promote the offer on your website and mobile app to take advantage of this. You can also send out email blasts and social media posts reminding customers of your free shipping offer. Just be sure to state that the offer is only valid during live selling events. Offering free shipping during your live events will encourage more customers to join these lives and shop with you during Black Friday and Cyber Monday, boosting your sales significantly.
Provide discounts for first-time buyers during your live events
These are the two busiest shopping days of the year, and many people are looking for deals on items they want to purchase. By offering a discount during your live, you can attract new customers who may not have considered your store before. Another way to provide discounts for first-time buyers is to offer a percentage off their purchase or free shipping on orders over a certain amount. This can incentivize people to be part of your live streaming, and if they like what they see, they may come back and make future purchases.
Use targeted push notifications campaigns to reach your audience
There’s no better way to promote your live selling event than with targeted push notifications campaigns. By sending timely and relevant messages to your app users, you can ensure they don’t miss out on your big sale. Here are a few tips for running successful push notification campaigns:
- Personalize your messages to each user based on their interests and preferences.
- Send reminders leading up to the event so that users don’t forget about it.
- Make sure your messages are clear and concise – no one wants to read a novel on their phone!
- Use strong call-to-actions to encourage users to take action.
By following these tips, you can ensure that your live selling event is successful.
Leverage influencers to promote your live selling event
Find influencers in your niche who have a large following and reach out to them about promoting your event. You can tap into their extensive networks and reach a wider audience by working with influencers. Offer them a commission on each sale they generate, and provide them with all the resources they need to effectively promote your event, such as banners, images, videos, etc. Plus, influencers are often creative and innovative, so they can help you develop unique live-selling campaigns that will capture people’s attention. If you get just a few influencers on board, you’ll see a big boost in interest and sales.
Platforms you can host live selling events for 2022 Black Friday and Cyber Monday
Looking to jump on the live-selling bandwagon? Here are some platforms you can use to host your live selling event:
- Facebook Live: With over 2 billion monthly active users, Facebook is an excellent option for reaching a large audience. Plus, you can use Facebook’s powerful algorithms to target specific groups of people with your live event.
- YouTube Live: YouTube is another excellent option for reach, with over 1 billion monthly active users. And, like Facebook, YouTube offers targeted advertising options to help you reach your ideal audience. Plus, you can use YouTube’s live streaming capabilities to create professional-quality videos.
- Instagram Live: Instagram is an excellent option for connecting with potential customers interested in visuals. You can use Instagram’s live video feature to give your audience a behind-the-scenes look at your business or show off your products in action.
- Snapchat Live: Snapchat is another visual-centric platform that offers unique opportunities for live selling. With Snapchat’s “Our Story” feature, you can submit your live video for inclusion in a public story, giving you the potential to reach a broad audience. And, with Snapchat’s filters and lenses, you can add an element of fun and engagement to your live event.
Want to learn more about how to plan a successful 2022 Black Friday & Cyber Monday? We have more BFCM Sales season content for you. You can dive in time to learn how to sell more during BFCM.