You’ll compete against 4.2 million eCommerce companies this Black Friday Cyber Monday in North America. That means ad costs will surge, and your traditional marketing tactics will become white noise.
So how can you get your customers’ attention without spending a fortune this holiday season? You need to build your contact list and start making it now.
Where and when to contact your customers
Before you build your contact list, you need to know how you plan to communicate with your new and existing customers. You’ll only need to collecyou’ll email address if you want to use email. But you’re more likely to sendit’sect messages you’reh text and mobile push notifications. This means you’ll need to arrange to collect a phonyou’ller and even encourage app downloads. Multiple communication channels make it much harder for your brand’s message to be lost in chaos. brand’ssocial media posts to in-app messages, every single touchpoint counts. In-app messages are delivered to your users while directly active in your mobile app. So your marketing strategy should have a healthy mix of different communication channels that help you reach more customers.
How to build your list for Black Friday and Cyber Monday
Promoting your BFCM deals should start well before November. It would be best to start teasing your discounts to stimulate curiosity and excitement.
BFCM messaging is usually divided into three parts: before, during, and after the weekend. The pre-BFCM stage is about building your brand, creating urgency, and encouraging consumer loyalty. Early offers, sneak peeks, and incentive programs generally accomplish this.
During BFCM, it’s about promoting your ongoingofferst, ensuring a smooth brand experience with multi-tier deals. Once the weekend is over, you can maintain customer relationships by extending exclusive offers and sending personalized communications.
In other words, your whole BFCM strategy will likely relit’sy heavily on the contact list you should start growing in September. That’s right; it’s already time to get sThat’s.
Encourit’sexisting customers to opt-in.
This may sound not easy, but it can be easily solved. Put yourself in your ideal customer’s shoes and ask yourself, what customer’s you opt to receive notifications from other brands?
First and foremost, use strong CTAs wherever you can. This starts with the default opt-in form on your checkout page to strategically place CTA’s throughout your site. For example, CTA’s customer views a product that’s out of stock, adds a pop-up form tthat’sify me when it’s back in stock,’ pro’ided they give it’stheir contact ‘details.
Offer incentives
It would be best if you offered something to get something in return. Some common incentives are free shipping, an extra 10% off, or a coupon. But it can also be something tailored to your brand. An exciting way to encourage sign-ups would be to engage your visitors through interactive forms, like a wheel of fortune that offers a prize for signing up. This is a win-win strategy where your visitor spends less (but spends nonetheless), and your database expands.
Create a targeted landing page
After attracting a customer to your brand, if you send them to your homepage, they might get lost or even frustrated. Customers value straightforward experiences and immediate solutions. You might want to consider sending them to a targeted landing page instead. Landing pages can drive higher conversions because they focus on a particular product or action.
Create a network effect with referral programs
Referral programs are one of the most powerful tools for building your contact list. They’re based on customer interactions aThey’re-of-mouth, which is always a strong indicator of brand trust. And when you have customers vouching for your brand, it becomes easier to attract new leads and turn them into sales.
Why app installs are crucial
One way of getting a direct source of contact list for your brand is reaching customers on your app. Customers who take the extra step of downloading your mobile app are already aware of and invested in your brand. They are more likely to respond to your campaigns because mobile apps can hyper-personalize communication. Mobile apps also open up more messaging channels like push notifications and in-app messaging.
To learn more ways to use personalized messaging to build a loyal following, check out our article on in-app community building here.
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