Are you looking for new ways to increase sales through the Black Friday Cyber Monday weekend? Well, there’s a lot of excellent new research out on the best tactics for getting the most out of the cyber weekend, and most of it all comes down to one rule; make sure your message stands out. One great way to break through the noise is with push notifications.
This blog will discuss how to use Push Notifications to boost sales this Black Friday and Cyber Monday.
What are mobile push notifications?
Mobile push notifications are messages that pop up on a mobile device. You can send them anytime, and it doesn’t require the user to open the app or be on their phone. This makes them the fastest way to connect with customers, even when they’re not actively looking for deals. They’re also the most effective way to deliver timely and important messages that prompt your users to take action.
To learn more about push notifications, check out our blog, “Why the Push Notification is taking eCommerce by storm,” here.
Why SMS and Email campaigns are not enough
Messaging is more essential than ever in a mobile-first world. It’s the most frequent mode of communication.
Customers are bombarded with marketing messages and deals from all directions, especially during the holiday rush—25% off this, 70% off that. According to a recent study, in 2021, e-commerce brands sent 116.5 million emails on Black Friday, 106 million emails on Cyber Monday, and 95 million emails on Thanksgiving. It can be easy for your message to get lost in all this noise.
Although SMS and Email campaigns have proven effective, customers still need to open your text and purchase on your mobile site. And since eCommerce is designed for your desktop, check-out rates are low (3%), and retention is almost impossible.
With mobile push notifications, you can reach your customer where they are most likely to engage and purchase, all with just one click.
Read more about why only having SMS and email isn’t going to get you the growth you need this BFCM here.
What are the most profitable push notifications?
Push notifications are free, so there’s no limit to the number of messages you can send your consumers; however, ensure you’re not over-communicating when trying to catch their attention. When you send a notification, it should be something your customers are interested in.
How can you get started with personalization?
According to a Salesforce study, 51% of consumers expect companies to anticipate their needs and make relevant product suggestions before they even contact them.
This statistic is more relevant for the biggest sale of the year. Just seeing their name in communication no longer impresses customers. So what can you do to impress them? Through one-on-one marketing.
Here’s how you can start with personalization for your mobile app:
- Segment your audience
Segmentation helps you understand your customer’s needs and deliver hyper-personalized messages tailored to each customer. This allows you to reach the right person at the right time and with the proper context.
- Collect and analyze data.
Data is the number one key factor in creating campaigns that drive results. The more data you have, the easier it becomes to identify trends and predict customer behavior. These help you strategize data-backed campaigns that will convert. And this aids in A/B testing your campaigns as well.
3. Personalize brand experiences
Adding custom attributes like personal recommendations and exclusive offers goes a long way in impacting your user. This is only possible if you have solid segmentation and data analysis systems. Big giants like Amazon have taken this to ‘predictive personalization’ through customized homepages and tabs like ‘Frequently Bought Together.’
4. Automate triggered campaigns
Triggered campaigns are event-based campaigns that are triggered by a specific action. They increase the chance of conversion as they go out to customers who have already shown an interest in your brand. These could be in the form of cart abandonment, browse abandonment, and welcome emails.
Push notifications for BFCM
Now that you know how to use push notifications, it’s time to implement them this cyber weekend. Here’s how you can use push notifications to drive more results and sales in different phases of the sale:
Before Black Friday
This phase is about earning the customer’s trust by displaying highly-rated products, customized communications, and making fast checkout possible to build trust. It is also about creating some buzz around your offers and your brand.
Push Notifications that you should send before Black Friday are:
- App-exclusive deals
- Sneak peek offers
- A countdown to savings
- Price drop alerts
During the cyber weekend
This is the phase where you need to push your products and offers and create urgency. This is also the phase where most of your revenue will come in.
Push Notifications that help during Black Friday are:
- Re-target customers (Abandoned carts, back in stock)
- Send reminders
- Flash Sales
- Last chance notifications
- Cross-selling
After the holiday sales are over
This is the phase where you can focus on customer retention and relationship management. You must ensure your customers have a great experience and are satisfied with their purchase.
Push Notifications that you should send out after Black Friday are:
- Thank you messages
- Product Review Requests
- Extending Sale
- Cross-selling
- Shipping notifications
Need help with your marketing strategy for this BFCM?
Plobal Apps has collaborated with some of the biggest names in eCommerce to create the ultimate guide to conquering mobile commerce this Black Friday. This guide is the perfect checklist for breaking sales records at this BFCM. And the best part is, it’s FREE.
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