It’s that time of year again. The leaves are changing colors, the air is getting colder, and Black Friday is just around the corner. If you’re like most business owners, you’re probably wondering how you can make sure the 155 million U.S. holiday shoppers are taking advantage of your deals instead of your competition. Well, one great way to do that is by having a mobile app for your business. In this article, we’ll discuss how important it is to build a mobile app before the Black Friday and Cyber Monday season, how much it will cost, and even share some tips to ensure your app becomes your most profitable sales channel.
Why is it important to launch my mobile app before Black Friday Cyber Monday?
More and more people are doing their shopping on their smartphones. In fact, according to Statista, smartphone sales are expected to reach $432 billion in 2022. And we all know that number is only going to grow in the coming years. Because 90% of eCommerce transactions are initiated on mobile, it’s critical that your mobile shopping experience is designed to convert. And mobile apps convert 10x more than mobile web.
How much will it cost to build a mobile app?
So, how much will it cost you to have an app built? The answer to that question depends on a few factors, such as the size and complexity of the app, the platform you’re building for (iOS or Android), and whether or not you already have a website. Generally, you can expect to pay anywhere from $50,000 to $100,000 for an app. However, there are zero upfront cost platforms like Plobal Apps that build you a custom app in weeks, just in time to get you ready for Black Friday & Cyber Monday.
The amount of time it will take you to turn your online store into a mobile app, depend on the different integrations it will need. Of course, the cost of building an app is only one part of the equation. You also need to make sure that your app is successful.
Mobile apps can increase revenue by 29%
Building an app from scratch can prove to be complicated, to say the least. Luckily, there are drag-and-drop mobile app builders that make designing and updating your app a breeze.
So, if you are thinking about turning your Shopify store into a mobile app, there are a few important things you need to keep in mind.
Make sure your app is well-designed and easy to use
The better the shopping experience, the more likely it will be for casual shoppers to become loyal customers. That’s why it’s essential to have mobile critical features like 1-click checkout, Apple pay, and back-in-stock reminders on your mobile app.
Your app should be effortless for your customers. They shouldn’t struggle to find what they’re looking for in their size & color and even see recommendations for more products they’ll love. Over the past 5 years, a seamless user experience has become a requirement instead of a ‘nice to have’. This is why it’s essential to know what your customers care about and how they spend their time while engaging with your brand.
Most mobile app builders have basic analytics that show you what your customers purchase, but only Plobal Apps has over 2,000 in-app data points to help you truly understand your customers. Letting you recommend more products they’ll love and driving repeat purchases.
Promote your app on social media, email, SMS, and other owned channels
Getting your mobile app ready and well-designed is a great first step. Next, you will need to put the word out to your existing customers that your brand now has a mobile app.
The best way to spread the news about your app is by promoting it on social media, email, SMS, and your desktop website. Sending notifications containing a deep link to your app will help you quickly drive downloads from your most loyal customers. Using tools like in-app deep linking allow users to click on your notifications and be taken directly to the app store to download your app.
Provide excellent customer support
Customer support is a big part of the user experience. With excellent customer support, you can build a better relationship with your customers, and better goodwill in the market, which increases lifetime value.
You can choose to provide in-app customer support which will allow you to converse with your customers in real-time. You can even ask for reviews and feedback. There are many customer support integrations you can use for your mobile app, like WhatsApp, Facebook, Intercom, and Gorgias.
Make sure your messages stand out this holiday season
The BFCM season means a lot of online shoppers and even more noise from your competitors. So, making sure your customers know about your holiday deals is essential. Mobile apps make it easier for you to reach out to your customers with mobile app push notifications. Push notifications allow you to reach customers anytime, anywhere, directly on their phones.
Want to learn more tips to help you get the most out of this holiday season? Download a FREE copy of our mobile commerce guide to Black Friday Cyber Monday.
If you follow these tips, then you’ll be well on your way to having a successful Black Friday and Cyber Monday. So, what are you waiting for? Start building your mobile app today.