Convincing people to buy from you as an eCommerce business can be complex. With many options, customers research the best deals based on preferences before purchasing. Like most eCommerce owners, you own a great website. But many people don’t know that having a great mobile app is just as important – if not more so.
With mobile commerce sales predicted to hit $432.2 billion by 2022, you need to be on your A-game to take advantage of the opportunities on mobile. Shopify is one of the best marketplaces to sell your products, with over 5 million stores as of May 2022. The Shopify ecosystem makes it easier for you to reach your maximum potential. However, if your Shopify mobile app isn’t up to par, you’re missing out on many potential sales. And, it’s time to reevaluate how you’re using your app.
The lingering question is, how can you boost sales for your Shopify mobile app? In this post, we’ll share tips to help take advantage of the ecosystem better.
Why You Need to Tap into the Shopify Ecosystem
These days, it’s not enough to have a brick and mortar store – you need an online store. So why choose Shopify? Here are just a few of the reasons:
For starters, Shopify is one of the most user-friendly platforms, making it easy to get your store up and running quickly. And once you’re up and running, you can take advantage of Shopify’s many built-in features. Merchants recorded over $79 billion in sales in the first half of 2021 alone.
Shopify offers rock-solid reliability. Your store will always be up and running, even if there’s a spike in traffic. And if you ever need help, our team of mobile commerce experts is just an email away.
How to boost sales for your Shopify Mobile App
Shopify positions you to make more sales than other stores. However, you need to take steps to promote it and boost sales. Here are a few essential tips for you:
Understand user base and their needs
As an eCommerce merchant, it’s essential to understand your user base and their needs. There are a few key ways to do this: first, by looking at your analytics and understanding which pages are visited most often and for how long. You can tap into the power of analytics through Plobal Apps. This will give you an idea of what users are interested in and where they drop off. Second, by reading reviews, and positive and negative feedback to get a sense of what users think of your products or services, and what improvements they would like to see. Finally, by conducting surveys or running focus groups, you can get more detailed information on what users want and how they feel about your business. By taking the time to understand your user base, you can ensure that you’re providing them with the best possible experience – which will lead to increased sales and brand loyalty.
Research your competition and find ways to differentiate yourself
eCommerce merchants who want to succeed must research their competition. By understanding what they’re up against, businesses can find ways to differentiate themselves in the marketplace. There are several ways to research your competition, but the most effective method is to start with a basic Google search. This will help you to get an overview of your competition and its online presence. Once you have a general idea of who your competition is, you can start to look for ways to differentiate yourself. One way to do this is to focus on your unique selling proposition. What is it that makes your business different from the rest? By marketing this difference, you can attract customers who are looking for something specific. eCommerce is a competitive marketplace, but by taking the time to research your competition, you can give yourself the best chance of success.
Create a marketing strategy that targets your user base and reaches them where they are
eCommerce merchants often face the challenge of reaching their target market. There are various ways to create a marketing strategy that targets your user base and gets them where they are. The first step is to identify your target market. Once you know who your target market is, you can begin to create a marketing strategy that will reach them. One way to reach your target market is to use social media. eCommerce merchants can also use email marketing to reach their target market. By sending targeted emails to potential customers, you can increase the likelihood of them visiting your store and making a purchase. Using these techniques, you can create a marketing strategy to reach your target market and help you grow your sales.
Offer Customer Support
eCommerce merchants should offer excellent customer support to their customers. There are many ways to do this, but three of the most important ways are offering a wide range of channels for customer support, being responsive to customers, and offering a high level of customer service. eCommerce merchants who provide a wide range of media for support give their customers more options for how they can get help. This includes phone support, live chat, email, and social media. eCommerce merchants who are responsive to customers answer their questions quickly and thoroughly. eCommerce merchants who offer a high level of customer service go above and beyond to help their customers with whatever they need. By providing excellent customer support, eCommerce merchants can build trust and loyalty with their customers, driving repeat purchases.
Make sure your app is easy to use and navigate.
eCommerce merchants are always looking for ways to improve their conversion rates. One of the most critical factors in conversion rate optimization is ensuring your app is easy to use and navigate. You need to align with a mobile partner that provides seamless navigation.
First, make sure your app has a clear and concise navigation system. Users should be able to quickly find the information they’re looking for without getting lost. Second, use clear and concise labels for your app’s buttons and links. Third, design your app with a mobile-first approach. This means that your app should be designed for smaller screens and touchscreens. Fourth, test to ensure your app is easy to use and navigate. Test your app with real users and ensure they can easily find what they’re looking for. Fifth, keep your app up-to-date with the latest design trends. By following these tips, you can ensure your app is easy to use and navigate, which will help you improve your conversion rate.
Regularly update your app with new features and improvements
eCommerce merchants need to update their apps with new features and improvements regularly. There are two main reasons for this. First, customers expect eCommerce apps to be up-to-date with the latest trends. If an app is outdated, customers will likely delete it and turn to a competitor. Second, eCommerce merchants must constantly improve their apps to stay ahead of the competition. If a competitor releases a new feature or improvement, eCommerce merchants must respond quickly by adding the same or similar feature to their app. By regularly updating their app, eCommerce merchants can ensure that it is competitive and appealing to customers.
ALIGN WITH A RELIABLE SHOPIFY MOBILE APP BUILDER
We understand that getting to do everything listed above might be overwhelming. That’s why we are here to help, throughout your journey. Trusted by over 4,000 Shopify merchants, Plobal Apps is one of the best mobile app builders. We offer multiple features that enable you to boost sales without breaking the bank. Merchants who use Plobal Apps to build their custom mobile apps have recorded tremendous success. You can read about how we helped a Shopify store scale its app conversion rate to a whopping 20.33%.