It is great that you have decided to enable push notifications for your eCommerce store, finally. Naturally, you are already aware of the power of push notifications, why else would you be here? However, if you aren’t yet, check this out.
Yes, no doubt SMS and emails will get you to a certain point, in terms of customer engagement and retention. However, in order to level up from there, a push notification strategy is what is right for your online brand.
Wondering how to enable push notifications?
Enabling Push Notifications Through a Website
To enable push notifications for your website, you’ll need to take the help of a web push notification tool. You’ll find many on the market, you can take a look at some of the best ones here. However, You will be required to create an account, if you don’t already have one, for the tool you wish to use. Then, you will need to enter your online store’s website URL.
From the tool you have chosen, you will find a code to set up push notifications. Once you copy-paste that code, you’ll move forward.
Does that sound a tad bit complicated? Well, don’t worry. You can set up, customize and create better mobile app push notification campaigns with the help of a no-code mobile app developer, like Plobal Apps. Also, you can choose from a different range of packages to build your app, same as your website.
Enabling Push Notifications with Plobal Apps
Naturally, to be able to set up your push notifications through Plobal Apps, we will need to first design and build your app according to your requirement. This will take a matter of two weeks, maximum. However, you will also have the option of DIY-ing it (Designing it yourself), with our drag-and-drop feature.
If not, we are always there to serve and provide.
Plobal Apps is the certified mobile app builder for Shopify stores. And, has partnered with a number of trusted Shopify apps and integrations to help better your mobile app experience.
One of these partnerships extends to Clever Tap, a platform built to increase customer retention for online stores. The key features of Clever Tap help merchants to analyze user behavior, and segment customers based on 30+ events.
Now keep in mind, with Plobal Apps, when it comes to push notifications, there are two things to consider. You can enable push notifications through the Plobal Apps dashboard itself, or you can use an integration like Clever Tap.
The difference is that you can only enable the basic push notifications from the Plobal Apps dashboard. Basic push notifications, while serving the purpose, won’t allow you to send test push notifications, create segments or even track user behavior. And, from our experience as the app commerce partners for 4000+ brands, we can’t stress how important it is to be able to analyze customer behavior and create segments to optimize your push notification campaigns. And, that is why with whichever package you opt for, we provide the Clever Tap integration for free.
To set up your push notifications, you will need to install and create an account for Plobal Apps through your Shopify store.
Add Plobal Apps through the “Sales Channel” on your Shopify store and begin building your app. You can choose the free trial option before selecting a package so that you can be certain that you wish to move forward with us. Once your app design is ready, you have previewed it, and are happy with how it looks, you can move on to the integrations section.
Here, you can choose to enable the basic push notifications or the CleverTap integration. Now, that you are aware of your options, we wish you all the best. Because, choosing the right course of action for your eCommerce site is important, and we’ll guide you every step of the way. If you feel, you still have a few doubts and questions which need to be addressed, you can always book a free demo with one of our experts.