Are you prepared for the biggest shopping weekend of the year? Black Friday and Cyber Monday are just around the corner; if you want to make the most of them, you need to be ready. Don’t worry. You’re not alone. Every merchant scrambles to make the most of these few days every year, and it can be tough to know where to start.
On top of this, the competition among retail stores is high during Black Friday and Cyber Monday. Shoppers prefer brands with the quickest delivery times. Offering the best deals could linger in your customers’ memories, resulting in loyalty even after the season. This guide is here to help. We’ll walk you through everything you need to do to make 2022 Black Friday and Cyber Monday your most successful.
When is Black Friday & Cyber Monday 2022?
This year, Black Friday falls on November 25th. Cyber Monday will be on November 28th. It would be best if you started preparing these dates early. People start researching deals weeks before Black Friday. If you are planning to make more sales during the 2022 Black Friday & Cyber Monday season, here are a few essential tips to note:
- Establish foundation
- Set up your mobile store
- Prepare promotional materials
- Organize your inventory
- Plan early deliveries
- Stay top of mind
Download our Free BFCM mobile commerce guide for Shopify Merchants
Start planning early to ensure you have a successful Black Friday and Cyber Monday. And while they may be known for doorbusters and significant discounts, there’s much more to these holidays than just selling at a discount. In fact, with a little bit of planning, you can make Black Friday and Cyber Monday work for your business in a big way. Plan your discounts, choose the best products to sell, determine how much stock you’ll need on hand, and select what upsells and bundles you’ll offer. Free delivery is another crucial aspect. Today, 66% of online shoppers anticipate receiving free delivery with every order. The biggest online shops (ASOS and Amazon) provide next-day shipping. Therefore you have to do the same for your clients. Everyone can now shop conveniently from home, but shoppers always choose the businesses with the shortest delivery times.
Set up your mobile store
For a good reason – consumers are looking for deals on everything from electronics to clothing to home goods. Merchants must set up mobile stores to take advantage of these big shopping days. Why? Here are a few reasons:
- Increased sales: According to Salesforce statistics, US merchants generated $62 billion in online sales during 2021 BFCM, which is expected to increase this year. If you don’t have a mobile-optimized store, you will miss out on a massive portion of potential sales.
- Customer engagement: A mobile store makes it easy for customers to shop on the go. On Black Friday and Cyber Monday, shoppers are often out and about, running from store to store, searching for the best deals. Having a mobile store means they can easily browse and purchase items while on the go.
- Beat competition: A mobile store can help merchants keep up with the competition. Nowadays, almost all major retailers have a mobile app or presence. With a Shopify mobile app builder like Plobal Apps, you can quickly turn your store into an app tailored to your brand and offer a seamless shopping experience.
Prepare promotional materials
Consider what platforms you’ll use to promote your BFCM deals. Emails, social media posts, and mobile app push notifications are great options. Make sure your visuals are eye-catching and that your message is clear. You want people to know what deals you’re offering and how they can take advantage of them. It’s also a good idea to run tests beforehand to ensure everything works correctly. On the day itself, ensure you have enough staff to deal with the increased traffic and orders.
Organize your inventory
Customers shop more during Black Friday. For many brands, this means stocking up on inventory to meet the expected demand. However, simply increasing your inventory levels is not enough. You also must ensure that your list is well-organized and easy to access. An inadequate inventory can be challenging, primarily if you sell many products. One way to make things easier is to use a mobile app to keep track of your inventory. This way, you can quickly see what items are running low and need replenishment. Additionally, it can help to color-code your list or create other visual cues to help you quickly find what you need on Black Friday. With some planning, you can ensure that your business is ready for the rush of Black Friday shoppers.
Plan early deliveries
Your customers count on you to deliver their purchases promptly and keep them updated. 63% of customers say delivery speed is a significant consideration when shopping online. Here are a few things to keep in mind as you fulfill orders this holiday season:
- Use a shipping carrier that offers real-time tracking so your customers can easily see where their package is and when they expect it to arrive.
- Make sure to pack each order securely to avoid damage in transit.
- If an item is out of stock, let your customer know immediately and offer them a similar product or a refund.
Stay top of mind
Even the most well-planned Black Friday and Cyber Monday sales can go wrong. A customer may receive the wrong product, a defective item, or something damaged in transit. While it’s impossible to prevent all problems, you can minimize the number of unhappy customers by following up with each buyer after they’ve received their purchase. Engaging your customers allows you to address any issues and ensure that the customer is satisfied with their purchase. It also shows that you’re willing to go the extra mile to provide excellent customer service. After the Black Friday and Cyber Monday sales have ended, it’s essential to follow up with buyers to ensure they’re satisfied with their purchases. You can send a survey or email or give them a call. By following up, you can get valuable feedback that can help you improve your business. Additionally, it shows that you care about your customers and their experience with your product. That commitment can make all the difference in today’s competitive marketplace.
THE BEST MOBILE APP BUILDER FOR 2022 BLACK FRIDAY & CYBER MONDAY SALES
All of the tips above are achievable with the right mobile app. With the 2022 Black Friday drawing near, most of your competitors have transitioned from mobile web to mobile app. Plobal Apps has helped numerous e-commerce brands like yours turn their Shopify stores into custom apps and increase revenue. You can use Plobal Apps to build BFCM shopping journeys that are:
Our personalization engine is designed to learn about your customer’s interests and preferences so that you can understand their needs and show them relevant content. With Plobal Apps, you can capitalize on the increased traffic by hyper-personalizing your site for visitors. By showing them relevant, targeted content based on their preferences, you can ensure they have the best possible experience on your site – and are more likely to purchase.
Push notifications can boost app engagement by 88%. That’s why Ensuring your customers know your special deals and promotions is essential. By sending timely messages to your customers’ smartphones, you can ensure they don’t miss out on your Black Friday and Cyber Monday deals. In addition, push notifications can help boost your sales by reminding customers of your values when they’re most likely to purchase. There’s more – Plobal Apps’ Abandoned Browse Campaign feature allows you to tailor messages to customers who abandoned their carts during BFCM.
Our in-app conversion tools help people move from discovery to purchase, often without leaving the app. This makes it easy for them to buy what they want. One way to offer a seamless shopping experience is through deep linking. Deep linking is when you directly link content from your website to your app. This feature also guarantees more traffic and conversions during Black Friday and Cyber Monday. For example, you can get more people to view best-selling items by directing them to your mobile app from your website. You can click here to learn how to set up deep linking with Plobal Apps.
Engaging surfaces allow you to share your creative ideas with people in an exciting and engaging way. This can be done by showcasing your ideas in places where people are already spending time. Our in-app live-selling feature lets your customers buy and engage with your products. And while many retailers offer deep discounts during 2022 Black Friday, you can get ahead by hosting live selling sessions. Your customers can add to the cart and purchase directly during the live sessions.
In addition, you need to retain your customers’ attention at every opportunity. Preparing your store with Plobal Apps’ unlimited custom designs could be the difference between you and your competitors. Top brands like ASOS, Nike, and Amazon creatively show BFCM deals on their online stores and keep customers returning.
Optimization and measurement solutions help you achieve your goals for the BFCM holiday season. They improve your experience throughout the selling journey and help you improve over time. We offer you real-time data to enable you to see customer insights as they happen, and we also help you identify areas where you can optimize your experience. As a result, these solutions can help you maximize your sales and conversions during the BFCM holiday season.
COUNT ON PLOBAL APPS FOR 2022 BFCM
We won’t abandon you during the busiest time of the year. Our mobile commerce experts will always be on your side to walk you through any challenges you may face during BFCM.
Want to learn more about how to plan a successful 2022 Black Friday & Cyber Monday? We have more BFCM Sales season content for you. You can dive in time to learn how to upsell your products during 2022 BFCM.
Not sure where to start? Our team can help you set up the tools and strategies for success.
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