If you’re a business owner, you must have come across terms such as ‘native apps’, ‘hybrid apps’, etc. While you’ll find many an example of popular apps under each app type, more than 50% of all the mobile apps are native apps. Here we shall learn more about native apps and what makes them so popular and widespread.
Native Apps – The Basics
- Native apps are applications that are platform specific, which means they are developed to run on a specific mobile platform (Android, iOS, Windows, or Blackberry).
- Native apps are built using platform-specific programming languages, such as objective-C or Swift for iOS and Java for Android, unlike web apps that are created using tools used to create web pages, including HTML5.
- Native apps need to be downloaded and installed on the mobile device, unlike web apps that can be accessed via the mobile’s web browser and need not be installed in the mobile device. They are available for download from the Play Store and the App Store.
Advantages of Native Apps:
Why do most business owners choose to invest in native apps in spite of the fact that native apps are the most expensive mobile apps to build? It’s because of the many advantages native apps have to offer.
1] Maximum Access to OS-Specific Features
- Native apps can easily access and utilize the built-in capabilities of the device as they are developed for a specific platform.
- These apps have the maximum access to the operating system specific features and other software installed on the device and can take the maximum advantage of the platform by interacting with the latest technologies available, such as GPS, camera, recorder, etc.
- Native apps also have access to the data in the device, such as the calendar, contact list, etc., which can be a major advantage.
2] Offline Accessibility
- Native apps are not run by a browser, and hence can function offline.
- These apps can work offline as the content is already downloaded and stored in the app.
- This offline access can be a major advantage and makes native apps the primary choice for gaming apps as it enables the user to play the game without being connected to the internet every time.
3] High Efficiency
- Native apps are faster than web or hybrid apps as they are developed with the programming languages and tools that are specific to the platform.
- They are more responsive
- They have a huge positive impact on customer engagement as they sit there right on the user’s home screen. This is of utmost benefit to ecommerce apps where increased customer engagement can lead to increased sales.
4] Safe and Secure
- Native apps win hands down when it comes to mobile app security, and this is due to the strict guidelines to upload an app to the app stores.
- Native apps need to live up to the specific requirements set by the respective stores, such as Google Play and the Apple App Store, for their approval.
- The developers need to register for a developer account and also pay an amount to get their apps published. While the entire process can take up a lot of time, it makes the app more safe and trustworthy.
- The payment methods on native apps are highly safe and secure.
Disadvantages of Native Apps
In spite of all the amazing things about native apps, there are a few shortcomings about these apps that one must take into consideration before going ahead with the decision to build a native app for one’s business. Let’s have a look:
- These apps are expensive and time-consuming to build and maintain
- Every new update requires approval from the respective app store
- Some apps consume substantial storage space
So, you see that a native mobile app can be a great solution for your business. However, before you go ahead, just take into account the needs of your business and that of your target audience. We at Plobal Apps can help you build a powerful native app for your ecommerce store in a matter of minutes and at a price that makes you happy. Learn more about our platform to discover the fastest way to make your business go mobile!