How to Get Your eCommerce Store Optimized for Mobile

In a relatively short period, the internet has demonstrated an incredible ability to shape our culture. Nearly every aspect of our personal and professional lives has been touched in some way by this ever-evolving technology. No trend illustrates that point better than the rise of mobile technology.

Smartphones and other mobile devices have put the World Wide Web into the pocket of an increasing number of individuals each year, to the point that mobile apps have become the predominant way consumers access digital media. Because of this, it’s more essential than ever that your business reflects the changing times.

Tips to Boost Your Mobile eCommerce Store

If you’ve been looking for that missing ingredient to help drive your business forward, an app for the mobile traffic to your Shopify store might be just the addition you need. Mobile marketing is more vital than ever to the customer experience, and your business needs to be a part of this trend if you wish to reach the widest audience possible. However, here are a few fundamental principles to remember when creating a new mobile app that will help you make the most of that new format.

• Use it to build out your marketing strategy: Ideally, the mobile experience should represent an extension of your brand that entices users to engage often. Exclusive content or special offers only available to mobile users can incentivize customers to stay connected and keep their business top-of-mind.

• Streamline existing features: The underlying appeal of mobile technology is the sense of convenience it lends users. So be sure your mobile presence bears this tenet in mind, especially regarding design elements. Simplicity should be the key to your mobile app, as frustrated users will give up quickly if it doesn’t meet their needs.

• Offer personalized services: Thanks to the advent of social media, today’s consumers are conditioned to have a personal account on virtually every site they visit. Whether this is for eCommerce or to create their digital persona, your users would relish the chance to have a personalized experience. Consider setting up a way to offer product recommendations based on a user’s purchase history.

• Open up communication lines: Lest we forget, many mobile devices are designed for communication purposes. Likewise, your mobile app should allow for direct interaction between your business and its customers. This can include product reviews or a direct messaging service with questions, but find some way to solicit customer feedback.

• Eliminate performance issues: Remember how we said convenience is paramount for mobile users? As such, your app must remain unfettered by anything that might cause performance issues for end users. Each feature should be fast to load, bugs to non-existent, and offline capability should be an absolute must-have. As with design problems, users will not bother with your app otherwise. This is one of the significant benefits of using a software program with a fully-functional template.
  

• Never stop testing: Regardless of how well you think your mobile app may perform, the worst thing you can do becomes complacent. Always have systems in place to test your mobile presence’s performance and customer engagement. It’s the only way you can ensure that you keep evolving.

Why you should get your mobile eCommerce store

Even if the introduction of a mobile eCommerce store app represents a bold new direction for your business, the mounting evidence should reassure you of the benefits that await. Today’s consumers require a higher level of service than ever before, especially considering how many businesses are constantly vying for their hard-earned dollars.

Suppose your eCommerce business hopes to remain relevant. In that case, it’s important to embrace innovation to boost trade and strengthen the ties you have already forged with existing customers. However, don’t wait too long to adopt a mobile app. After all, the longer you wait, the higher the risk your business will suffer in the long term.

For more invaluable insight into how you can boost sales and customer engagement in your eCommerce store, check out our new eBook, “Is Your eCommerce Store Ready for a Mobile App? The Complete Checklist.”