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What Do Customers Want in a Mobile App?

mobile app builder

Almost everyone shops online. Expectedly, 85% of shoppers prefer apps over mobile websites when shopping. From a user experience perspective, apps outperform websites due to improved performance and personalization. Like you, most store owners are in the dilemma of picking the best mobile app builder to engage their target audience and increase repeat purchases. 

With the influx of mobile stores, customers have an array of online shopping options. They mostly buy from stores offering the best deals and having a great user experience. That’s why you need to keep providing context and relevance to keep them coming. Your journey to scaling your growth starts with choosing the right mobile app builder store that suits your shoppers. 

Plobal Apps have been in the mobile commerce industry long enough to spot critical features that would help your business grow. We have helped store owners like yours, from the discovery phase to the customized app download strategies, to manage notifications. See what some of our customers said about us.  

By the end of this article, you will have learned what’s best for you as an eCommerce business when approaching mobile app solutions.

Mobile App Builder Features That Matter

From our experience, customers become more attached to your mobile store if it possesses the following features:

mobile app builder

Excellent user experience

People who install your mobile app want to take action seamlessly. Your mobile app must consistently show its worth to keep your customers’ interest and loyalty. Mobile customers have high expectations for your store regarding speed, performance, and ease to use. Great retail stores like Amazon and Walmart have excellent user experience, enabling them to grow revenue quickly. Here are some of the critical elements of a great user experience:

  • Point users in the right direction with clear calls to action.
  • Use recognizable navigation patterns to lessen the learning curve during onboarding.
  • Get rid of distractions that disrupt a user’s flow.
  • Make each visual component on the screen matter.
  • Take feedback from users seriously.

Hyper personalization

Imagine reaching out to your customer base individually, learning about their challenges, and presenting them with solutions. That’s the essence of personalization. Personalization has come a long way since the days of “Hi, welcome back to our website. Here are some products we think you’ll like based on your previous purchases.” We now have hyper-personalization, which takes things to a new level. With hyper-personalization, businesses can provide a unique shopping experience for each customer. This is done by using data points to create a personalized profile for each shopper and then sending targeted messages and offers. For example, customers who frequently buy swimsuits may receive a push notification about new arrivals from their favorite swimwear brand. By providing such a tailored experience, businesses can keep customers engaged and coming back for more.

App customization

In today’s world, seemingly endless apps are available to users. With so many options, standing out from the crowd can be difficult. One way to set your app apart is by offering customization options that cater to the specific needs of your users. By allowing users to tailor the app to their individual preferences, you can create a more personalized and enjoyable experience that will keep them coming back for more. In addition, customizing your app to meet the specific needs of your target audience can also help to improve your chances of success in the highly competitive app marketplace. So customization is always worth considering whether you’re looking to improve the customer experience or make your app more visible to a crowded market.

Loyalty/Rewards programs

Loyalty programs are a great way to encourage repeat purchases and keep customers coming back for more. And in the world of eCommerce, where customers can buy from anyone, anytime, it’s more important than ever to keep your loyal customers close. Loyalty programs incentivize customers to stick with you, and they’re a great way to show appreciation for their business. Though, there are a few things to keep in mind when designing a loyalty program. 

  1. Ensure the rewards are something that your customers want. 
  2.  Make it easy for them to earn and redeem points. 
  3. And finally, don’t forget to promote your program – let your customers know what they can expect when they stay loyal to your brand.

With the right mobile app builder, you can design a loyalty program to keep your customers coming back for more.

Live Selling

Live selling is the latest trend in e-commerce, and it’s not hard to see why. Streaming allows shoppers to see products in real-time, and instant shopping makes it easy to purchase items with just a few clicks. Here’s the catch, live selling is a great way to build relationships with customers and create a sense of community around your brand. Not to mention, it’s also a lot of fun! If you’re thinking about getting into live selling, here are a few things you should know:

  1. You’ll need to choose a platform.
  2. You’ll need to create engaging content. Live selling is about providing value and connecting with your audience, so make sure your streams are informative and entertaining.
  3. Be prepared for some trial and error.

Grow your Sales with a Trusted Mobile Partner

There’s no denying the power of mobile selling. People live on their phones. And with app conversion rates consistently outpacing desktop conversion rates, it’s clear that mobile selling is the way of the future. That’s why you need to trust Plobal Apps as your mobile partner. 

Our hyper-personalization feature enables you to reach customers who have abandoned their carts. You can tailor your content and messages to each customer’s preferences based on their interests. Studies have shown that companies that use hyper-personalization can see up to a 10% increase in revenue. So there you have it. These are valid reasons to use Plobal Apps as your mobile app builder. Trust us; your customers will thank you for it.

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