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What eCommerce Leaders Are Missing From Their Q1 Strategy

Head of eCommerce

Since 2015, you’ve been able to reignite sales in Q1 by pumping money into the post-holiday-priced Facebook algorithm. But as we all know, iOS 14 has put this strategy into retirement. So, as you’re mapping your new Q1 eCommerce strategy to kickstart sales in 2023, we’ve put together a list of 3 easy ways to boost sales without adjusting your ad spend:

  1. Send hyper-personalized messages and drive 15x higher engagement.  
  2. Improve checkout speed and move up to 25% more sales. 
  3. Use delivery notifications to drive repeat purchases.

Send hyper-personalized messages and drive 15x higher engagement

Highly personalized messages are the highest-converting ones. That’s why you’ve had 100 campaigns running on Google, Facebook, and TikTok for the past year. 

We’ve all seen conversion rates plummet and ad costs skyrocket on Facebook since iOS14. But did you know that by 2023, Google will have completely phased out all third-party cookies from Chrome? That’s why it’s more important than ever to have a solid direct communication strategy with your customers. 

Email and SMS are two effective ways to speak to your audience. They allow your message to be seen by everyone but don’t allow you to have personalized conversations with your customers. 

It doesn’t matter how strong your data-capturing abilities are. If you can only send the same message to all of your customers, it will come off as generic, and your conversion rates will reflect it. That’s why Plobal Apps’ push notifications are the most effective personalization tool in the market. We partner with Clevertap to track 2,000 in-app touchpoints, allowing you to send hyper-personalized push notifications (for free) directly to your customers that directly relate to products they’ve shown interest in while using your app. 

Surveying thousands of eCommerce brands who use SMS, email, and mobile apps, we’ve seen 650% more revenue come from personalized push notifications than SMS & email. 

Improve checkout speed and drive up to 25% more sales

A recent study found that over 73% of all eCommerce takes place on mobile. That means three of every four dollars spent on online purchases today are done with a mobile device, and those numbers are only expected to rise over the next five years.

When it comes to mobile commerce, ease of use is vital. If your checkout takes more than 30 seconds on mobile devices, you’ll likely lose them. You’ll know if your mobile website is optimized for checkout by viewing your abandoned cart rates and bounce rate from product pages on mobile.

Simplify the checkout process

The average mobile website checkout process takes about four minutes and fifty-seven seconds. That’s a long time when you’re trying to purchase your phone. To improve your conversion rate, you must make the checkout process as simple and easy as possible.

How to reduce mobile checkout time

If you want to make it even easier for your customers to buy from you, launch a mobile app. Mobile apps increase conversion rates by as much as 25%, thanks to features like 1-click checkout and Apple Pay integrations. Mobile apps also have unique selling features like deep linking, live selling, and push notifications. These allow you to send direct messages to your customers’ phones based on their actions when interacting with your products.

Use delivery notifications to drive repeat purchases. 

On average, customers will check their order status 4.6 times per order. This can make up 10-20% of your total website traffic. The standard out-of-the-box Shopify store is set up to have templated transactional messages that drive customers to a generic Shopify order tracking page. By transitioning your transactional emails into push notifications from your mobile app, you can recommend new products whenever they get a tracking notification. 

Get a mobile app for your eCommerce store and improve your bottom line by 29% in 3 months.

If you’re looking to improve conversions and increase customer retention with your Q1 eCommerce strategy, launching a mobile app is one of the fastest and most affordable ways to do it. In as little as three months, you could see a 29% increase in your bottom line by launching an app for your eCommerce store.

Plobal Apps builds you a mobile app that works seamlessly with your Shopify store and is designed to match your brand’s look and feel. But that’s just the beginning. Our mobile commerce experts help you with every step, from app design to optimizing your app for the app store to setting up automated and personalized push notifications that drive sales; Plobal Apps is the mobile commerce partner you need; not just another tool you need to manage.

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