What is Keyword and why is it required?
A keyword is a particular word or phrase that describes the contents of a Web page. Keyword acts as
shortcuts to sum up an entire page. Keywords form part of a Web page’s metadata and help search
engines match a page to with an appropriate search query.
It is very important to choose the correct keyword mapping strategy for all the pages on your website.
Correct keywords can help your store appear higher in search results. Try to add keywords which you
believe your customers might use to find for your products.
You can add keywords to the following four places to make your search engine optimization (SEO) better
for your store:
- In the body content of the page
- In the page title
- In ALT tags
- In meta descriptions
How to add Keyword in the body content of a page?
While writing the content or description of the product you can use keywords, which can help your
customers find your product easier. The quality of the content should be focused over quantity, but
make sure it is not too short, because the search engines uses longer content to understand your page
better. Try to maintain at least 250 words in the descriptive text and 500 words in the informational
pages and blog posts.
How to add Keyword in the Page Title?
The title of the page is compared to the content of the page by the search engines to see if the title
matches with what is written in the content of the page. The title tag:
- Should be different and descriptive
- The words should be simple and easy to understand
- Should have 70 characters or less, because search engines shorten longer titles
- Should include keywords that might be used by customers to search your products
How to add Keyword in ALT tags?
Search engines are unable to read images, collection or blog post featured images, so descriptive
alternative (alt) text should be used to help search engines find your products easily.
The following steps will guide you to add ALT text to your images:
- Login to your Shopify admin, navigate Products
- Click the image with the product to edit
- Click ALT link
- Write descriptive ALT text
- Click Done
The following steps will guide you to add ALT text to collection or blog post images:
- Navigate the name of the image you would like to edit
- Click Update, and then click Edit image
- Write descriptive ALT text
- Click Save
Meta Descriptions
Meta description is the short paragraph of text placed in the HTML of a webpage that describes its
content. The meta description will then appear under your page’s URL in the search results. This is
also known as a snippet. In Shopify Meta Descriptions can be used for product pages, collection
pages and blog posts. Keywords can be included in the Meta descriptions to provide higher search
results to your products.
