Publishing blog posts can be the easiest and cheapest method of attracting potential new customers. The most crucial element of blogging is the content. So its worth investing time and energy for crafting great content.
Your blog will help you drive traffic to your website, improve your sites SEO and helping you generate more sales. Your shopify online store comes with a built in blogging functionality.
In this article, we will show you how you can blog on shopify in 3 simple steps.
– Adding a Blog
– Editing a Blog
– Editing SEO listing for a blog
Step 1- Add a new blog:
Shopify online store has a default blog, called News. You can either keep this or create your own custom name.
- On your shopify admin panel, Click online store and then click Blog post.
- Click manage blog
- click add blog
- Write a title for your blog and select how you want to manage the comments
- save blog
Once you have created your blog, you can add it to the main navigation menu.
Step 2- Editing a blog:
- On your shopify admin panel, Click online store and then click Blog post.
- Click manage blog
- Click the blog name you want to edit
- In the title section, enter the new name you want for your blog.
- Click Save
Step 3- Editing SEO listing for a blog:
This steps lets you edit the text which appears in the search engine result for your blog. You can use a descriptive title and description to help customers find your blog easily.
- On your shopify admin panel, Click online store and then click Blog post.
- Click manage blog
- Click the blog name you want to edit
- In the search engine listing preview section, click Edit Website Seo
- In Page field, enter a descriptive title which will appear as a link in search engine results. Character limit is 55.
- Enter a description of upto 160 character and ensure to add relevant keywords in it.
- click save
Now you know how to setup a blog. We highly recommend regular blogging as a long term strategy for getting more relevant traffic to your store.
