What is the Shopify Buy Button?
Buy button is a sales channel on Shopify that lets you add ecommerce to your blog, website, emails etc using Buy Button that connect with a Shopify check out. You can use it to sell products on your existing website or on WordPress, Squarespace and Tumblr.
How to add Buy Button to your website
- Login to your Shopify Admin panel
- Select an option from the Buy Button page
- Choosing Select Product allows you to create a Buy Button to feature a single product. When customers click on the But Button, they will be taken to a checkout page, cart page etc depending on how you have customized the Buy Button on your Shopify admin panel.
- Choosing Select a Collection allows you to create a Buy Button to feature all the products in one of the collections on your store. When a customer clicks on the product, they will see the Product description along with an Add to Cart button
- When you add a Buy Button in an email, the check out page for the product will open when a customer clicks on it.
How to create a Buy Button for Products and Collection
- Login to your Shopify admin panel – Click on Buy Button
- Click on Select product
- Select a product on your store or Search for a particular one. Click on select product
- On the Create page, you will get options to customize the button’s text, appearance, color and to choose a template
- On the Action on click field, you can choose what happens when a customer clicks on the Buy Button. You can choose from “Add to cart”, “Direct checkout” and “Show product details” options
- Once you’re done customizing it, click on Generate code
- You will see an Embed Code dialog box. Click on Copy embed code to clipboard
- In the HTML of the page where you want to show the button, paste the embed code where you want the button to appear and save changes.
- In a similar way, you can create a Buy Button for a collection on your store too. Simply click on Select a collection after clicking on Buy Button on your Shopify admin panel and follow the same steps to embed it to your website.
How to create a Buy Button for emails
- Login to your Shopify Admin panel – Click on Buy Button
- Go to the embed a product in email section and click on Select product
- Click on the product you want to feature and click on Select product
- An email Buy Button can feature only one variant of a product. Hence, select the variant that you wish to feature if your product has more than one variant.
- On the Embed email link page, click on Copy Link in order to copy the link to the Buy Button
- You can even see a preview of how it will appear to your customers by clicking on Buy Now
- Paste the link generated into your email campaign