Ideally your app development approach should largely depend on the phase that your business is currently in. Meaning, if you are an established store generating high revenues month-on-month, you can consider outsourcing your app development to a mobile app development agency.
On the other hand, if you’re a growing business or have just launched your store, and do not want to spend thousands of dollars upfront, you should consider using a DIY mobile app development platform to build your app.
But before you take the plunge, we’d recommend you go through these below mentioned factors while selecting the best option for your store.
Time-to-Market – Typically, a mobile app development agency can take up anywhere between 2 to 5 months to build an app. DIY platforms can have your app built within minutes.
Cost of Development – In terms of cost, app development agencies charge on the basis of man-hours put in. An e-commerce mobile app can cost anywhere between $5,000 to $1,00,000 depending on the features your business needs. Most DIY platforms offer monthly pricing plans starting as low as $9/month including free versions of your preview / test apps.
App Customization – In terms of features, an agency will provide a high level of flexibility and customization exactly as per your store’s requirements. With DIY platforms the level of flexibility and customization will be mostly limited.
Always remember, your app is going to be your Growth Card and you wouldn’t want to jeopardize it by choosing the wrong path. Carefully consider your business needs before taking the plunge.