There are a variety of ways in which you can drive traffic to your store. We’ve put together a list of some high impact tactics that you can use :
- Social Media Ads :
You can set up paid social media ads and create highly targeted campaigns that are displayed to customers who are most likely to purchase your product.Social media drive traffic in a massive amount as compared toany other marketing channels.
Some of the great social media platforms for paid ads are :
a. Facebook : Facebook is the largest social media platform in the world and hence its a no-brainer to advertise your product here. It also allows you to set up ads for users based on their interests, behavior, location.
Facebook’s Dynamic Product Ads are used to automatically show ads to users who have visited your website previously, featuring products that they have already seen or added to the cart. These ads hugely help bring these customers back to your store and purchase the product.
b. Instagram :
Instagram too is a very popular platform, especially among youngsters. If your target market is the young generation or Millennials, you should definitely try Instagram ads as well as building a following on the platform.
- Using Search Engine Optimization (SEO) :
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.It helps immensely to drive traffic on the website.
When customers search for your store online, it should be one of the top results for that search. SEO works only when you put time and effort into it. You can start with the basics of it here
- Content Marketing :
Content marketing involves creating engaging, meaningful content to attract customers to your store and is more than just having a blog. The content that you create can be anything related to your industry that customers might find interesting or useful. It should not just be limited to talking about your product or business.
- Influencer Marketing :
Influencer Marketing involves building relationships with industry influencers to get your store to reach new audiences. You can leverage the trust that they’ve already built with their followers to position your product in front of potential customers. These influencers generally include bloggers and social media celebrities.