Although there are various ways to promote your shopify store, the options mentioned below can be considered as the most ideal options for both short-term and long-term promotional benefit:
It’s difficult to figure where to start when you want to promote your shopify store. Connecting with Influencers can be very helpful during the initial stages.
Influencers are individuals and websites that have a huge following online. Any mention of your product in a post or tweet can drive a lot of traffic to your website and help you build the initial audience that you need.
- Instagram audience
Although an all-around social media presence is recommended, starting with Instagram is highly recommended. Instagram users are a lot more engaged, more active and more responsive to brands than those on Facebook or Twitter.You can also use the ‘buy-now’ button with each post which is perfect for an online store! Start by posting stunning images of your products and grow your following by interacting with Instagram users in your niche.
- Email Marketing
Email Marketing is another effective way to get repeat customers and drive sales continuously on your website. People who subscribe to your mailing list are the ones who are most likely to buy from you. Add a login section to your website as well to collect email addresses of users who visit your website on a regular basis and send them regular updates of products as well as discount coupons that they can use on your website.
61% of people have bought something based on a blog, That’s how powerful blog content is for online store owners. Not only that but stores that blog get 97% more inbound links (which is essential for your Google ranking).
Updating your blog on a regular basis helps attract new customers. Start by committing one post a week that will resonate with your target audience. This will help you connect with them and grow their brand affinity.
- Facebook Advertising
Facebook advertising is the most effective way to get traffic. All the other techniques are also effective but they can take time. If you want fast traffic, advertising is the quick fix to that.
Facebook ads are simple and effective. Their algorithm lets you target an incredibly niche audience using location, age and personal interests. It’s the best way to get your products in front of your target customers.
Try experimenting with a small amount of money first. Experiment by tweaking images and changing audience specifics until you start seeing a strong conversion rate. Then increase the amount you’re spending.
- On-Field Marketing
With Shopify, you can take your store into the real world. All you need is Shopify’s ‘Point of Sale’ card reader. With this, you can attend markets and get your products in front of physical customers.
Leave posters, leaflets, and brochures around town where your target audience might see them. Set up demonstrations or events at your local coffee shops. Get creative and proactive about your marketing.
- Launch a Sale
Sales work because it gives customers a sense of urgency. People don’t want to miss out on a bargain, and they know the sale won’t be around long. It’s a great way to convert those customers who weren’t quite ready to buy from you. It’s all about getting those first few buyers under your belt.
Use Shopify’s advanced features to discount products in your store. Then try promoting the sale using Facebook ads.
To Increase conversions you can build an Shopify mobile app for your shopify store using Plobal Apps DIY platform.