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How to send newsletters in Shopify

  1. Knowledge Base
  2. Shopify

Newsletters provide an easy way for you to keep in contact with your customers by notifying them of new products and sales. It is a versatile and inexpensive way to reach your audience and deliver a targeted message. The content must be appropriate, easy to understand, helpful and at the same time interesting.

To send newsletters:

  • You will have to use a third party email app.
  • You will require email addresses/ list of people to send newsletters to

You can find the email addresses through:

Existing Customers: Your existing customers’ email is stored by Shopify automatically.

Sign-up forms: To add newsletter sign-up, click here

Pop-ups: This is used to collect leads on different pages, like home page, blog, special product page. For Pop-ups, you can use Privy, Sumo, etc.

 

How to send Newsletter

You can find many apps for sending newsletters here

These apps can help you to do things faster and easier:

  • They completely sync with Shopify and import all the data of the customers and leads into it. So all the historical data is available with you for emailing.
  • You can also find design elements in these apps, like, CTAs, coupon codes, product imports, social media profiles, images and text formatting.
  • Through these apps you can directly pull product details ( like picture, name, price ) from Shopify
  • It also provides you with the information on the performance (in terms of opens, clicks and conversations) of the emails sent, so that you can improve from next email.
  • Using these apps helps you minimize manual work.

 

Things you should remember, if you are sending newsletter for the first time:

  • Your Logo
  • Your Branding
  • Social Profiles
  • Company contact info
  • Provide CTAs for making things easier (like, CTA- to buy, read more, go to etc.)
  • Insert links (stating the terms and conditions, return policy, how to guides, etc.)
  • Sign off

 

 

 

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