In January 2017, world-renowned rapper Kodak Black decided to move to the business side of things and started his own clothing line called ‘SniperGang Apparel’. The brand is the official destination for Kodak’s fans to shop apparels, merchandise and get up-to-the-minute details about Kodak’s gigs and new music launches.
Reginald Bourdeau (Reggie), owner at Complex Graphics helped Kodak and his team set up their official website, which was launched in January 2017 and was covered by several top publications such as XXL Magazine, USA Today & Bill Board.
Given Kodak’s immense popularity doubled with a strong marketing strategy, the website was a huge success among the masses, clocking in thousands of visitors daily. Kodak’s merchandise was selling in huge volumes and orders were coming in from all parts of the world!
Reggie noticed that more than 30% of their storefront visitors, were accessing the website via mobile. Although SGA had a mobile-optimized website, they realized that they had to do something more to make shopping experiences better for their mobile-first customers. He knew that Snipergang apparel needed a mobile app.
Key Goals of Building The App
- Enhance mobile shopping experience
- Increase conversions and sales via mobile
- Add an additional sales channel
Snipergang Apparel meets Plobal Apps
Reggie started exploring alternatives that could quickly test mobile as a platform and analyse if a mobile app would serve as a powerful growth channel for Sniper Gang.
While browsing for app development companies on the Shopify App store, he came across Plobal Apps, a DIY mobile app builder.
On reading a little more about DIY app builders, he figured that this seemed like the solution that he was looking for. After skimming through our product portfolio and client reviews and recommendations for customer support, Reggie got in touch with us.
Our Mobile Experts gave him a quick product walk-through and showed him a preview of how SniperGang Apparel’s shopify mobile app would look like. That’s when he decided to buy in!
In less than a week, Sniper Gang Apparel’s Android & iOS apps went live.
Given Kodak’s popularity, plus the website’s success, getting app installs for Sniper Gang was relatively easy. Besides traditional marketing channels, Reggie also used our free ‘Redirectify Tool’ to promote the app and garner app installs.
Within the first month of their launch, SniperGang Apparel’s mobile app got more than 5000 users (both iOS and Android) and clocked in a whopping revenue of $10,000+.
In a time span of 3 months, app downloads increased from 5000 to 28,000+ (as per May’17) driving a strong five digit revenue of $50k+.
“Truthfully, had we not monitored our website traffic, we would’ve probably never gone after mobile. Sniper Gang’s mobile app turned out to be a whole new revenue channel for us bringing in fresh revenue month-on-month, adding to our website sales.” – Reginald Bordeau, SniperGang Apparel