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The festivals are coming. It all begins – fun, family, food and all that shopping. Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas and New Year. With more festivals, come more shopping and more revenues. In a few weeks, apart from the wishes, ‘Sale’ will be the most common word you will hear or see around. Every store, big or small, mass or niche prepares for the season and you don’t need data to prove this,…