If you are a Shopify Plus user, you can create unlimited stores on one account with your plan. Each store can operate independently with its own unique domain, branding, and products, but they are all managed from a centralized Shopify Plus dashboard. This is great if you have different business ideas and want to expand them all or if you have sister websites that complement your main store. However, it’s important to note that pricing and plan details can be subject to change over time