Unveiling 5 Powerful Benefits and Proven Strategies for Brands
Live selling has revolutionized how businesses connect with customers and drive sales in the digital age. By showcasing your products or services on real-time video streaming, you are creating an interactive and dynamic experience that excites customers.
We recently hosted a fireside chat on live selling with industry experts, and this blog will cover our key takeaways, the rising popularity of live selling, and provide strategies for brands to leverage their potential. If you missed the chat, don’t worry – we’ve got you covered!
Importance of Live Selling in a Digital Era
Live selling is revolutionizing how businesses connect with their audience in the digital era. By offering personalized and interactive shopping experiences through live video streaming, brands go beyond static images and descriptions. Customers can interact with hosts, ask questions, and receive immediate responses, creating a human touch and building trust. In a world with limited face-to-face interactions, live selling is a powerful tool for engaging customers and driving sales.
5 Benefits of Live Selling
1. Creates interactive experiences for confident purchasing decisions
Unlike traditional online shopping, where customers rely on product images and descriptions, live selling showcases products in action. This allows customers to see products up close, appreciate their features, and ask real-time questions. Not only does this minimize doubt and expedite the buying process, it helps customers visualize how the product fits into their own lives which leads to more confident purchasing decisions.
2. Cultivates real-time engagement to build trust
Live selling enables direct interaction between hosts and the audience, building trust and authenticity. Customers can ask questions, seek clarification, and receive immediate responses, eliminating any doubts or uncertainties they may have about the product. The conversational nature also humanizes the brand, which is particularly valuable in highly competitive industries like online retailing where customers have become more conscious of who they purchase from.
3. Foster’s storytelling evokes emotions and increases loyalty
By sharing compelling stories about the brand’s journey, product development, and customer testimonials, brands create a narrative that resonates with the audience. Storytelling evokes emotions and helps customers envision themselves as part of the brand’s story. Strengthening the brand-customer relationship and leading to increased loyalty.
4. Foster’s storytelling evokes emotions and increases loyalty
Live selling goes beyond product demonstrations and feature selling by creating a sense of community among viewers. As the live stream unfolds, viewers have a shared experience, fostering belonging and connection. Live chat features enable interaction with hosts and audience members, facilitating the sharing of thoughts, excitement, and peer-to-peer recommendations. By cultivating these authentic community interactions, live selling builds relationships, encourages repeat engagement, and creates a loyal community that looks forward to your content.
5. Emphasizes authenticity and shared values
Live selling provides an opportunity for brands to display their true identity, values, and mission, attracting like-minded customers. By engaging genuinely and transparently, brands have an opportunity to establish meaningful connections. Live selling allows both hosts and audience to share their stories, appreciate their shared values and ultimately, provide an authentic and holistic experience. When customers align with brand values, they become loyal advocates.
5 Live Selling Strategies for Brands to Leverage
1. Partner with influencers to amplify reach
Partner with influencers who align with the brand’s values and target audience. You can leverage their network to tap into an established following and build credibility as a brand. Influencers can endorse your products to their audience, generating brand awareness and increased sales. Their authentic recommendations and personal touch creates trust and reliability.
2. Leverage CEO’s presence for personal connections
Engage viewers by having the CEO or a prominent figure participate in live selling sessions, fostering authenticity, accessibility, and loyalty.
3. Incorporate entertaining content ideas
Capture and retain viewers’ attention with charismatic hosts, interactive quizzes or polls, behind-the-scenes glimpses, or collaborations with influencers/celebrities.
4. Organize engaging events, contests, and content sharing
Organize live events, flash sales, contests, and giveaways to boost engagement, exclusivity, and generate buzz. Encourage viewers to share their own content for amplified reach.
5. Collaborate with smaller influencers
Collaborate with micro-influencers to tap into their highly engaged and loyal communities, reaching interested individuals who value authenticity. Their recommendations lead to stronger connections and higher conversions.
Measuring Success with Live Selling
While immediate sales conversion is an important metric in live selling, it’s equally important to consider the trust-building aspect and the overall brand reach. Tracking engagement metrics such as viewership, comments, likes, shares, social media mentions, and customer feedback should be a top priority.
Look beyond immediate sales and consider factors like trust-building, brand reach, customer retention, repeat purchases, social media growth, and overall brand sentiment. By evaluating ROI holistically, you can gain a comprehensive understanding of the effectiveness of your live selling efforts and harness its long-term benefits beyond sales.
Unlock the Potential of Live Selling with Plobal Apps
Experience the ultimate solution for live selling with Plobal Apps. Utilize Plobal Apps to elevate your live selling strategy and drive sales through your mobile app. Join top brands who have achieved remarkable results. Try Plobal Apps today and unlock your mobile and live selling potential with the personalized guidance of our Live Selling specialists.