A successful e-commerce business is built on a solid foundation of metrics-based decision making. With key metrics, you get a 360-degree view of your store’s performance and know which areas to focus on for growth. In fact, it wouldn’t be wrong to say that running a store without tracking your metrics is like driving with your eyes shut. If you don’t follow your business’ trajectory closely, you can’t survive in a fiercely competitive market. While…
Category: Ecommerce
Nearly 60% of all ecommerce traffic now comes from mobile devices. In 2018, around 53.7% of US shoppers made purchases on their mobiles2. It goes without saying that there’s no way you can put off optimizing your mobile app in 2019. When customers visit your app, they expect it to be responsive to their needs and form factor. The good news – it’s incredibly easy to choose a responsive theme for your Shopify mobile app.…
If you’d asked someone about the biggest e-commerce promotions about five years ago, Christmas or Thanksgiving would have been popular answers. But those times are long past us. Naturally, competition has gone up, and brands are fighting to capture market share. To keep the cash registers ringing, craft your e-commerce strategy around major holidays throughout the year, and not just Q4. Read on to identify the key events for boosting revenue and running relevant marketing…
2018 is nearing its end. While we say goodbye to it, we know how fabulous the year. The main reason for its success has been you – our beloved clients. We have seen some insane targets being achieved and crazy dollars being made by our customers on their mobile apps. And, we couldn’t be happier for the collective success. Congratulations! To each one of you. Our clients send myriads of push notifications every month. We…
According to a survey by Baymard Institute, online shopping stores experience a whopping 69.89% cart abandonment. No matter what deals they offer or how amazing their products are, a typical consumer is just used to exploring all the options available to them before making a purchase. Now you might feel that’s something you can’t tackle, but that’s not true. While you can’t stop them from exploring other deals available to them, you certainly can recover…