The Holiday Season is just around the corner! We hope you can try out the quick, actionable strategies we shared in the previous post.
Five handy hacks that you can STEAL to boost your sales in Holiday Season 2016
Optimize Your Website
You’re headed towards massive traffic spikes in the holiday season. Ensure that the page loading time of your site and mobile app is minimal. Since page loading time is an integral part of user experience, implement sophisticated traffic management, optimize your content, clear your databases and get the latest version of your theme. Forrester Consulting concluded from a survey that 47 percent of online consumers expect a website to load within two seconds. Tick-tock…time’s running out!
Make Payment Easy
Mobile apps can simplify the payment process through their customizations, allowing customers to input their payment information and store it for use during future purchases. Way better than pulling out your credit card each time you buy online. Mobile wallets began as payment applications, but now, they’re an excellent mobile marketing platform invoking customer engagement. Be smart and leverage Apple pay. Just integrate it into your app for seamless checkouts.
Pay Attention To Your Logistics
Check your shipping provider’s performance over the last few months; if it’s lacking, consider finding someone new. For guaranteed delivery dates and free shipping during the holidays, you’ll first have to make sure that you can afford it and make it happen.
Consider hiring additional seasonal staff to meet the rising needs. Of course, you must be well stocked, following careful inventory planning and forecasts about which products will sell. Returns are a big bother. Ensure you have an excellent returns policy that is explicitly stated on your website. This will also ease customer anxiety, resulting in increased sales.
Optimize The Social Experience
Never underestimate the power of social media! Make it easy to share products through your site’s optimized social media share buttons. Mobile apps seem incredibly convenient for this feature. You could also use contests over social media to generate interest and maximize customer engagement.
Facebook is extremely business-friendly. Activate the new Shop section of your page so customers may purchase directly from your Facebook page. Pinned updates attracted 30 views, three extra ‘likes,’ and three additional ‘shares’ within 24 hours, so you might try that. Nothing gathers a crowd like contests and quizzes, so go for it!
How many of these can you tick off your holiday checklist? Perhaps it’s time to put away that pumpkin pie and get your plans in motion to ensure your sales go through the roof this holiday season.