The holiday season demands that a brand stands apart to succeed. An all-rounder approach with personalized communication is what you need to attract customers. Undeniably, one great way to keep them engaged is through push notifications.
Push notifications can attract customers that have slipped through other means of communication with an opt-in rate of 90%.
Stay tuned till the end for some extra tips to give a holiday theme for your push notifications.
14 push notifications that people can’t ignore
Christmas welcome campaign
These push notifications should be sent to first-time shoppers and new customers because these will help mould their perception of your brand. This encourages them to purchase from your app.
- First-time shopper promotional code notification
Welcome new customers with a private promotional code for their first purchase.
- Countdown to Christmas notification
Send out countdown messages leading up to Christmas with deals and discounts. You can also target days like ‘Christmas card day’ (9th December) which will help invoke the Christmas spirit.
- Welcome gift notification
Run an additional offer as an incentive for first-time customers which could be a small gift or even free delivery/shipping.
Christmas gifting campaign
Gifting is the essence of the holiday season. The easier you can make gifting for your customers, the more they will be attracted to your products. Here are some notifications to send out, that’ll help achieve that:
- Gift guide notification
Create a gift guide within your app with different categories. Basically, this ensures that your customers can buy for all their loved ones conveniently. These guides could be sorted by different categories like gender, age, relationship, etc.
- Gift set/bundles notification
Creating gift sets and bundles help attract customers which sets you apart from other brands. Bundles can be made out of complementary, similar, or themed products. Besides, if you’re more inclined towards trying something experimental, you can promote flash sale bundles and mystery bundles.
- Gift card notification
Send out notifications that remind customers about gift cards and other payment options for their holiday shopping.
- Gifts for under $X notification
Make it easier for customers shopping on a budget by segmenting your products by different price scales.
- Stocking-stuffers notification
Let customers know about any special offers or products that can double as the perfect stocking-stuffers.
Every shopper loves a good discount. Hence, inform your target audience about the discounts you are running by sending out push notifications. Here are some types of discount notifications:
- Limited-time deals notification
There is no motivation more effective than some good-old FOMO (fear of missing out). Trigger FOMO by sending push notifications about deals that are only valid for a certain period. This helps create urgency for the customer and pushes them to buy something as soon as they see it. Multiply this sense of urgency by including the validity period in the notification. Two examples of this are:
- Deal-of-the-day notification
- Deal-of-the-week notification
- Flash sale notification
- Giveaway notification
Giveaways are often hosted by brands to engage their customers. Moreover, a holiday-themed giveaway is like a cherry on top. Notify your customers about what they can win with a notification.
- Free delivery/ shipping notification
Waive delivery or shipping charges to encourage your customers to buy. You can also take advantage of ‘free shipping day’ (14th December) to run special offers.
- Holiday rewards program notification
A reward program can help retain your customers. It is also a great way to thank them. You can certainly reward loyal customers with extra points. If not, then just remind them about outstanding points that can be utilized for holiday shopping.
- Post-Christmas sale notification
The holiday spirit lasts way beyond Christmas day. So, take advantage of the jolly mood of your customers by running a post-Christmas sale.
Tips for Christmas branding in push notifications
For brands, Christmas is all about connecting with your customers and above all, being part of their festive cheer. Sending out themed messages is an easy way to accomplish this. Here’s what you can do:
Update your logo to give it a festive look with Christmas elements like a Santa hat, a sleigh, or snow etc.
- Action Button
Adjust the call to action button with complementary elements and colors to the logos.
Custom images grab your customers’ attention and increase the chances of them clicking on your notification.
Make your message pop out by contrasting Christmas colors with elements.
Don’t forget to include some Christmas-y emojis in the copy.
Create an unforgettable experience for your customers
Plobal Apps is not just an app builder. We partner with merchants to succeed together. Our customer success managers help implement the best ecommerce solutions by formulating marketing strategies, especially during the holiday season.