You decided to start your own ecommerce venture. You spent months creating and collating products to build your online store. You launch your business and boom, you make your first sale. Great! Now what? You want to grow your business and make more sales, right? But how?
Whether you’ve just started off or are already a couple of months into business, you’ll require a few basics to get your store up and running. Shopify offers a special collection of apps for newly launched businesses that you might want to take a look at. To make things easy, we’ve created an exclusive Growth Guide which enlists 9 handpicked Shopify Apps that will help you grow your business with the least amount of effort.
Let’s dive in.
Helps you set benchmarks and understand where you stand amongst your competitors.
Whether you’re an established store or just starting up, it is essential for you to collect industry insights and success metrics to be able to benchmark yourself against competitors. A great reporting app that can help you with this is Compass. This app is specially built to provide small and medium-sized stores with enterprise-level analytics and reporting without the need for an army of analysts.
With Compass, you can track up to 30 different ecommerce metrics, all in one dashboard, making it easy for you to create better benchmarks for your business against similar companies. The tool also provides industry insights, key growth opportunities, top revenue channels, and industry best practices.
Helps you get discovered better by optimizing your search ranking and performance.
Search is an integral discovery channel for online businesses. Hence, you need to be extra mindful about your store’s SEO ranking. Ensure that your store is highly optimized so that your customers can find your store and the products you sell.
PlugIn SEO is a great and free tool for growing Shopify businesses. Once you install it, the app checks your store, determines the issues with your SEO performance. It tracks all the essential areas of search engine optimization including page titles, headings, meta descriptions, speed, blog post structure, content freshness and much more and provides insights on which areas can be better optimized.
Digital Marketing Bot to help you with all your marketing activities.
Once you have your SEO optimized, and see a fair bit of traffic coming in, you’ll need to move your focus to Marketing. Now Marketing doesn’t necessarily always mean hiring a bunch of people or collaborating with an agency, that would be burning a lot of money. You can start small.
There’s this great Marketing Automation Bot called KIT CRM that takes care of digital marketing for your business. With Kit, you can create Facebook ads, emailers, surveys and more using their bot. You just have to tell the bot what you want it to do for you and the bot has you covered. Plus, it’s quite cheap – as little as $10 a month which makes it a great tool for both established and growing businesses.
Helps you increase sales by creating a beautiful Shopify mobile app that your customers will love!
Once you start driving traffic and engaging customers, you’ll want to move up a level. That’s when you can start focusing on your mobile first customers. However, building an app doesn’t necessarily involve spending a huge amount of money upfront. You can consider using a mobile app building platform to build your mobile app which is both cost-effective and time saving.
Plobal Apps is a mobile app builder which allows you to create an app in less than 5 minutes! The plug-in helps you provide your customers an amazing shopping experience and increase conversions by up to 120% more than mobile browsers. It offers various features like:
Push Notifications that allow you to engage with your customers and keep them coming back for more.
Apple Pay to provide your customers with a frictionless shopping experience and to help you reduce drop-offs at checkout.
Native Checkout, so that your customers enjoy a seamless and fully native, rich mobile shopping experience.
Social Media Connectors to amplify your brand awareness and engage customers by displaying your Facebook, Instagram, Youtube & twitter feeds Social Media feeds.
Powerful Dashboard to help you understand your customers and make better decisions
More so, their pricing plans are really cheap, starting as low as $29 which makes it a sweet deal!
Helps you boost customer trust by generating reviews, ratings, questions & answers and more user-generated content for your eCommerce website.
When you tell a customer that your products are awesome, he may or may not believe you. But if your existing customers write a great product review, it can help a long way in shaping a potential customer’s purchasing decision. Yotpo is specially built to boost customer trust and conversion rate by generating more site & product reviews with Yotpo’s in-mail review form.
Boosts customer engagement & loyalty with incentives
With Loyalty Reward Points you can quickly set up and run your own points-based loyalty program. The app allows 10+ ways for you to reward your customers with no matter what plan you choose. You can choose the activities that you want to reward your customers for such as Referrals, Social Media Shares, Social Follows, Account Registrations, Birthday Bonus and much more. With reward points, your customers are much likely to return and make repeat purchases.
Increases your revenues by encouraging customers to spend more with tempting incentives.
This one is a simple, yet brilliant app which allows you to motivate your customers to spend more each time they add something to their cart. You can create various goals and encourage customers to complete them by offering attractive incentives.
For instance, if you offer free shipping after $100, you can cheer your customers with various messages telling them how much more they need to spend to reach their goal with fun messages like, ‘Sweet! Spend $37.21 more and get free shipping!’ Or ‘Nice! You’re only $37.21 away from a free shirt!’
Increases your sales by creating feeds on multiple shopping engines.
This app helps you reach a larger target audience almost instantly! With Retail Tower Pro you can easily list your products on top comparison shopping engines such as Google, Amazon Marketplace, Bing, Myshopping.co.au, Shopzilla, Pricegrabber and lots more. Selling on these popular channels will not only help you increase your store’s online reach but also help drive sales exponentially. Moreover, RetailTower automates datafeeds processes for you allowing you to focus solely on your online store.
Increases customer engagement and sales with Campaign Booster, Cart Recovery and Welcome emails.
Our last choice is an all-in-one email marketing solution to help you build a strong customer base and drive engagement. You can create powerful pop-ups, interesting welcome emails and beautiful newsletters to increase your subscribers. Learn more about ecommerce email marketing – www.soundest.com
These are a few handful apps that will help you skyrocket your sales and drive enormous engagement without burning a hole in your pocket. Always remember, each business is different and has different requirements, be extremely careful while choosing your growth plug-ins and ensure that they’re in line with your business objectives.
Hope this list helps you in your growth journey. If you think we missed out on any useful apps that you believe should’ve been on the list, feel free to mention them in the comments below.