Selling globally comes with a caveat – localized experience.
Localized user experience is a cumulation of too many factors; big and small. However, the 2 big factors are enabling your customers to buy in their local currency and browse your store in their own language.
As per Shopify blog, 75% of shoppers globally want the store experience in their local language.
A lot of merchants are ahead of the curve and already have their web stores in the locale of their markets. It’s the mobile apps where the initiative stops or should I say – stopped.
Multi-language on your app is a reality now!
Multi-language on Shopify Mobile Apps
In our latest and massive upgrade, we have enabled the ability to have multiple languages on your app and it can change for each user on the basis of their preferred language.
You need to specify the different languages that you want your app to be live and provide us with the vital content pieces like the headline, product description, CTA texts, etc. Once the process is complete, your app will speak all the languages you wish.
How does it work?
The feature is built keeping in mind delivering a superior user experience and that’s what it delivers. Here are the ways it does so:
Automatic Language Detection and Switching: With the language translations fed in the backend, your app detects the language on the mobile device and implements that language on the app.
Custom Language Switcher: Irrespective of the default language of the store or the device, the customer preference will take the top priority. The end-customer can choose the language of the app from the provided options and the app will be available to them in the chosen language.
Default Language Selection: This is the language that the app defaults to when the detected device language is none of the provided languages by the store. Merchants can define a language to be the default language and the app translates everything accordingly.
Example of Multi-Language
Let’s take an app for example; Style More. Style More has its app in English, Arabic, and Spanish, with English as the default language.
When a customer fires the app open, the device language detected is Arabic, the app translates itself automatically in Arabic. However, the customer isn’t comfortable with Arabic and wants the app in Spanish, she can go into the app menu and select the language to be Spanish.
In the case where the device language is French, which is neither of English, Arabic or Spanish, the app translates to the default language, ie; English.
How to get it live on your mobile app?
Multi-language is a native feature of the Plobal platform. If you have your store in more than one language, get in touch with us on firstname.lastname@example.org to get it implemented on your app, today.