If you’ve created an eCommerce app, you know that one of the most important ways to increase success is to get downloads. But how do you make sure people even know about your app? Directing your customers to install your mobile app can be daunting for them. While some of your customers would gladly move to your app, others might see it as a duplicate of efforts.
A well-designed app can be the difference between you and your competitors. Mobile commerce controls a 73% share of the global eCommerce market of $13 trillion, which is expected to reach $55.6 trillion by 2027. With that in mind, most merchants like CharlesTed, an interior decor company, transitioned from web to mobile. Despite recording massive success with their website. You can dive into the success story of how Plobal Apps helped the decor brand reach a 55% in-app contribution to revenue in 30 days.
By the end of this article, you will have learned some essential tips on how to get downloads for your eCommerce app.
Why do most eCommerce brands now have a mobile app?
If you are still undecided about having a mobile app, there are more than enough reasons for you to make the shift. Generally, mobile apps provide a better user experience. It offers features that aren’t possible with a mobile website, such as push notifications and access to the device’s camera and GPS. App users are also more engaged and more likely to make purchases. So, getting a mobile app is the way to go if you want to boost sales.
How to get downloads for your eCommerce app
After joining the mobile commerce space, one thing is getting people to download your mobile app. Here are nine tips that could bring more customers to install your app:
- Make sure your app is user-friendly and easy to navigate
- Use catchy and descriptive keywords
- Drive app downloads through web traffic
- QR Codes
- Offer users a free trial or demo of the app
- Incentivize users to refer their friends and family members to the app
- Provide clear instructions on how to download the app
- Market your eCommerce app via social media
- Submit your app to review websites and online directories
Make sure your app is user-friendly and easy to navigate
If you’re looking to drive mobile app installs, one of the most important things to keep in mind is making sure your app is user-friendly and easy to navigate. In today’s crowded app market, users have little patience for apps that are difficult to use or understand. An excellent user interface will help ensure that people keep coming back to your app, while a confusing design will drive them away. To create a user-friendly app, start by considering your users’ needs. What information do they need to access, and how can you make it easy for them to find what they’re looking for? Once you understand your users’ needs, you can start designing the app’s interface. Keep things simple and uncluttered, and use clear and concise labeling to help people quickly find what they’re looking for. If your app is well-designed and easy to use, you’ll be well on your way to driving mobile app installs.
Use catchy and descriptive keywords.
When creating a mobile app, choosing catchy and descriptive keywords is essential. You should include these keywords in the app’s title, description, and promotional material. They should be carefully selected to reflect the app’s content and purpose accurately. In addition, it is essential to track the number of installs that result from each keyword. This will help identify which keywords are most effective at driving installs and allow for further optimization over time. By following these tips, you can ensure that your mobile app is installed by those most likely to find it valuable and enjoyable.
Drive app downloads through web traffic
You can invite website visitors to download your app. But first, you must ensure that your eCommerce website is optimized for mobile devices. This includes ensuring that the website loads quickly and efficiently on mobile devices. Secondly, make it easy for visitors to find and download the eCommerce app. You can do this by prominently featuring app icons and links on the eCommerce website. You can set up a download banner on your mobile website to drive organic traffic directly to the app.
QR codes are a quick and easy way to generate mobile app installs. By simply scanning the code with their smartphone, customers will link to their native app store, where they can install your app. You can place QR codes on flyers, posters, business cards, and websites. They can be an effective tool for driving app installs when used correctly.
Ensure that the code is visible and links to the correct app store. You should also test the code to ensure it works correctly. Additionally, you need to track the number of scans to gauge the campaign’s effectiveness.
Offer users a free trial or demo of the app.
Free trials or demo allows customers to experience the app first-hand and see how it can benefit them before they make a purchase. Additionally, it helps build trust with potential customers and ensure they are getting what they expect. There are several ways to offer an app a free trial or demo. The most common is offering a limited version of the fully functional app with some locked features. For example, Spotify allows users to listen to a limited number of songs for free every month and requires a subscription for an unlimited number of pieces per month. Another option is to offer a time-limited trial, which allows users to access the app’s full features for a set period, after which they will need to purchase a subscription. Whichever approach you take, offering a free trial or demo is an effective way to drive mobile app installs.
Incentivize users to refer their friends and family members to the app
There are essential ways to incentivize users to refer their friends and family to your mobile app. First, offer a discount or special deal for those who refer new users. This could be a percentage off their next purchase or a free item with purchase. Secondly, offer a loyalty program. You can choose any of the following approaches:
- Base Points: Users start with base points that they can accumulate
- Per Referral: For every person the user refers, they earn a certain number of points
- Bonus Points: If the person they refer performs the desired action, such as making a purchase, the user earns bonus points.
- Redeemable Items: Users can redeem their points for different items such as gift cards, discounts, or exclusive items
Third, create social media contests or challenges around referring new users. This could be done as an individual challenge or as part of a team. Fourth, host webinars or events to which users can invite friends and family. Finally, email blasts or push notifications remind users to refer people. By offering these incentives, you’ll be more likely to see an increase in mobile app installs from referred users.
Provide clear instructions on how to download the app
Providing clear instructions on downloading the app is essential for driving mobile app installs. Here are some tips:
- Ensure your app is available in both the App Store and Google Play. This will give users the broadest range of options for downloading your app.
- Include clear instructions on your website and in any marketing materials. Use screenshots or video tutorials to show users how to download and install your app.
- Finally, provide customer support in case users have any trouble. Include a FAQ section on your website, or set up a live chat so users can get help from a real person.
Market your eCommerce app via social media
With over three billion people using social media platforms like Facebook, Twitter, and Instagram, your mobile eCommerce app has a vast potential audience. By creating engaging content and using relevant hashtags, you can reach a wider audience and increase the chances of driving mobile app installs. You could also use influencer marketing to partner with social media influencers with a large following to promote your app. We recommend deep linking to direct people from social media to your mobile app with a single click.
Submit your app to review websites and online directories
To get your app in front of as many people as possible, you must submit it to check websites and online directories. This is a great way to drive mobile app installs and get your app noticed by potential users. Here’s how to do it:
- Research the different review websites and directories that are available. Make sure to find relevant ones to your app’s niche or category.
- Create an account on each website or directory you want to submit your app to.
- Follow the instructions for submitting your app. This usually involves providing basic information about your app and links where people can download it.
- Once your app is approved, take some time to promote it on the website or directory. This will help to increase its visibility and encourage more people to download it.
By following these steps, you can get your app in front of a wider audience and increase your chances of driving mobile app installs.
Features that attract repeat customers
Attracting people to download your app doesn’t automatically guarantee sales. You need features that will get your customers to keep coming back. Successful eCommerce apps generally share some key features that keep users engaged. For example, many popular apps make it easy for users to complete tasks with just a few taps. They also provide personalized recommendations based on user behavior, making it easy to connect with friends and family within the app. These apps can keep users returning by offering a streamlined experience and custom content. Here’s an article on things customers want to see in your mobile store.
Ready to get ahead with a trusted mobile partner
We understand that carrying out all of these actions might be overwhelming for you. Like most eCommerce merchants, you have enough challenges to worry about and won’t like to add to your list of to-dos. That’s why you need a mobile partner like Plobal Apps.
We make it easy for you to embark on or continue your mobile journey with our all-in-one approach. You can successfully direct people from third-party platforms to download your app through our deep linking feature. You can use our push notifications to engage customers through loyalty programs. Our mobile commerce experts will guide you through every process and help you solve every challenge you face with your store.