Having a mobile app has become crucial for every online business. Until now, building an ecommerce app was a practice that was largely adopted only by the established brands. This was mainly due to various barriers such as cost of development, lack of technical know-how, amongst others. But 2016 has seen technology flatten out the […]
Anyone who has ever built an ecommerce mobile app would tell you it’s not easy. You have to take a lot of factors into consideration. The numerous devices to support, multiple operating systems, getting the designs spot on, drilling down to the required features, testing your app and maintaining etc, over time, can get complicated. […]
If you’re a business owner, you must have come across terms such as ‘native apps’, ‘hybrid apps’, etc. While you’ll find many an example of popular apps under each app type, more than 50% of all the mobile apps are native apps. Here we shall learn more about native apps and what makes them so […]
Businesses big and small are realizing the importance of building and maintaining an active user base for their mobile app and this is where app engagement strategies come into the picture. Mobile app engagement is all about encouraging users who have downloaded your app to return to your app and remain active over time.