A push notification is one of the most innovative marketing tools for your eCommerce business, but you need to plan your messages and cadence before sending them. If customers feel like they’re being spammed, they won’t think twice before disabling notifications. Or worse, uninstalling your mobile app.
A survey shows that 43% of smartphone users will disable push for an app if they receive 2 to 5 notifications in a week. This makes it crucial to ensure that your messages are crisp, concise, relevant, and personalized.
Every time you push a notification, ask yourself if the user will find the helpful information, if the message length is optimal and whether it is the right time to send the notification. Hit send only if all three conditions are met. Additionally, making use of personalized text is also a good idea. This makes your users feel valued. Little things like using their names or being location-specific can go a long way in enhancing customer engagement.
While it may seem challenging to craft the perfect push notification, it isn’t. Thanks to some easy-to-use templates, customer interaction can be automated. Categorized based on their intent, we bring to you ten ready-to-use push notification templates that can help you communicate constructively with your customers.
Promo Push Notifications
1. Here’s something for you. Shop now and get a surprise gift.
Building suspense triggers an instant reaction from the user. It compels them to click on the notification and visit your app to learn more about the offer, at the very least. If your surprise gift’ is good enough, the user might even browse some products, add them to the cart, and make a purchase.
2. Eva just bought a dress for 10% less. See how you can too!
The choice of their peers easily influences most people. Mentioning the name of someone your user knows builds a trustworthy image of your brand. The idea that the user’s friend has already purchased with your brand increases your credibility. It encourages the user to purchase with no second thoughts about the quality of your products.
3. Combination offer! Buy three and pay 25% less.
If your user has added a product to the cart but has not completed the purchase, find out whether something can be paired with that product and offer the two (or more) things at a discounted price. This will give a personalized experience to the user, and at the same time, you will end up selling more than just one item. The only thing to remember is that segmenting your users is a prerequisite for such notifications.
4. The shoes you liked are out of stock! But we’ll bring them back for you soon.
When certain products that the user has wish-listed go out of stock, it cannot be delightful, especially for a loyal user. But the idea is first to astonish and then reassure immediately. Such notifications make the users more cautious and assure them that the product will return soon, probably with better offers. As a result, they eagerly wait for the product to return and purchase before it goes out of stock again.
Convey Essential Information
5. Your shipment is delayed! Expect delivery by Friday.
Push notifications can also convey informational content, such as details about an order placed by the user. Providing updates at every step keeps the user in the loop and reduces insecurity or anxiety for first-time users of your e-commerce platform.
6. Your order from Hungerland is on its way!
Conveying real-time updates via push notifications makes it easy for the user to keep a tab on important information. Users do not have to open the app every time they wish to know the status related to a product or service. This improves their experience with your app by increasing accessibility for them.
7. Sorry, your flight has been canceled due to bad weather! Reschedule or apply for a refund.
When you want to convey urgent information that requires a response from your customer to move along in the process, push notifications are your answer. They are more effective than emails and catch attention instantly.
Pamper your Customers
8. It’s been a long time, and we miss you!
Make your users feel pampered and valued by using such text. This ensures that they return to you every time they want to purchase. Giving additional discounts to loyal customers if they haven’t made a transaction in a while is also a good idea.
9. 15% off just for you! The offer expires at midnight.
Using such a notification makes the user feel like it would be a significant loss if the purchase is not made before a specific time and creates panic. It serves as a reminder that the prices will be hiked once the sale is over, instilling greed in the user.
10. Woohoo! You’ve unlocked the Gold Membership. Shop now for more rewards.
Every time the user upgrades to a new category of your reward program, make it look like a huge deal. This will provoke the customer to look at the newly unlocked benefits, possibly leading to a purchase. Tweaking your notifications just a little to make your user feel like they’ve achieved something huge can go a long way in ensuring customer loyalty. Offering freebies, vouchers and discounts can also take this up a notch.
11. Christmas is here, and we have gifts for you!
Festivals are the perfect occasion for customers to purchase from your mobile store. Special events like birthdays and anniversaries are no different. Make push notifications to alert users about festive offers and discounts on birthdays and anniversaries.
Review Push Notification
12. Tell us how we can serve you better! We have thick skin.
Timely feedback is essential, and push notifications are the easiest way to ask for it. Every time the user makes a purchase, you ought to know how the experience was. This helps you not only find your shortcomings but also predict whether a user will likely stick with your brand in the future.
13. Enjoyed your food? Rate your order now and let us know how it was.
A rating for your services is more critical for you to get than for your customer to give. By sending a push notification, it becomes a two-click process for the customer to rate you. Consequently, you get an instant response.
Ready to send a push notification?
The perfect push notifications can enhance user experience with your app and help you drive more revenue. Plobal Apps lets you develop the most user-friendly apps for e-commerce which AI powers. As a result, you get valuable insights about your users, which help you customize and create the best and most effective push notifications for your users.