Running a modern e-commerce business is something you need to dedicate time and energy to. There are so many different things you need to ensure you get right, and the main focus for your e-commerce company needs to be customer conversion rate. This is the way you generate more interest in the company, and secure more sales for the business while you are at it.
The best way of converting customers on your e-commerce site is by having a plan and choosing the right approach. According to BigCommerce, the average e-commerce conversion rate is as low as 2%! So it is important to make sure you have the best possible e-commerce site you can so that you can work on trying to increase conversion rates. Check out some of the best things you can do to ensure you convert more customers and make more sales for your business.
1. Build More Trust
It is so important to build as much trust as you possibly can with your customers. Being a dependable and trustworthy business is the most important thing for any e-commerce business, and it’s going to allow you to generate more success for the company. In fact, 83% of consumers say that trust is one of the things that best promotes loyalty in business. So, how can you build more trust for your customers?
Well, the best way of doing this is to make sure you make things easier for your customers, focus on simplicity, and find some kind of niche to take the business forward. Establishing trust is the best way of developing loyalty from your customers and doing what you can to close more sales. You want to have a reputation as a dependable and reliable brand, as this is going to boost your opportunities in the future.
2. Target Your Ideal Customer
One of the best things you can do if you’re interested in converting customers is to target your ideal customer. Identify your ideal customer and make sure you get your business to a stage where you are targeting the ideal customer for the business. If you want to convert more customers you will need to make sure the brand, and the marketing, is geared toward the people you want to target.
Customer personas play such a big role in helping with business conversion, and this is something you have to focus on. Targeting the ideal customer is essential for customer retention, and you need to make sure you make the company as appealing and successful as possible.
3. Create a Mobile App for the Business
It is really important to make sure you keep the business as accessible as possible, and a great way of doing this is to come up with a mobile app. Allowing your customers to access the business via a mobile app is one of the best ways to generate more interest and covert more visits to sales. This article is a great example of how to use an app to growth hack your eCommerce store; use it as an idea of how you can attract users for your own app.
There is so much you will need to do in order to assess this, and it is a wonderful way of making sure you present a better avenue for customer success. There are so many things you need to ensure you get right when you create a mobile app for the business, and there is no doubting the fact that this can have a major benefit for the company – if done correctly!
4. Develop Impressive Social Media Presence
Social media presence is one of the most vital things to keep in mind when you look at how you can convert customers for your e-commerce business. There are a lot of balls to juggle when it comes to social media, but the most important thing is to ensure you are active regularly on various platforms. That means developing a strong profile and making sure you interact with your customers across things like Facebook, Twitter and Instagram.
It is proven that online stores with a social media presence enjoy 32% more sales than stores that don’t. So, it is important to ensure you do as much as possible to promote the best social media presence for the business you possibly can.
5. Make Your Site Clearer
You have to do as much as you can to make your site clearer and easier to follow for customers. There are many wonderful things you can do that will help you ensure this, and it is all about putting yourself in your customers’ shoes. Think about what they want and need from the site, as well as what you can do to make your site look better. Displaying your e-commerce terms and conditions clearly and concisely is so important, and this is just one of the key things you need to keep in mind when it comes to making your site clearer.
There are a lot of things you need to consider if you want to convert more customers who visit your site into paying clients. This is the way you achieve success long-term, and how you secure much more interest for the company.
Converting leads into actual sales can be one of the most complicated parts of running an eCommerce business. But the idea is to always keep reinventing your approach!
Are there any strategies that you absolutely swear by? Don’t forget to share it with us in the comments section below.
About the author
Paul Preston is a freelance Tech writer from London. He juggles work and University duties as he is trying to finish his Masters degree in Big Data Management. During his spare time, he helps his brother in creating apps and developing online games.