Running a modern e-commerce business is something you need to dedicate time and energy to. There are so many different things you need to ensure you get right, and the primary focus for your e-commerce company needs to be the customer conversion rate. This is how you generate more interest in the company and secure more sales for the business while you are at it.
The best way of converting customers on your e-commerce site is by having a plan and choosing the right approach. According to BigCommerce, the average e-commerce conversion rate is as low as 2%! So it is essential to make sure you have the best possible e-commerce site you can get so that you can work on trying to increase conversion rates. Check out some of the best things you can do to ensure you convert customers and increase sales for your business.
1. Build More Trust
It is so essential to build as much trust as you possibly can with your customers. Being dependable and trustworthy is the most important thing for any e-commerce business, and it will allow you to generate more success for the company. 83% of consumers say that trust is one of the things that best promotes loyalty in business. So, how can you build more confidence for your customers?
Well, the best way to do this is to make things easier for your customers, focus on simplicity, and find some niche to take the business forward. Establishing trust is the best way of developing loyalty from your customers and doing what you can to close more sales. You want to have a reputation as a dependable brand, as this will boost your opportunities in the future.
2. Target Your Ideal Customer
One of the best things you can do if you’re interested in converting customers is to target your ideal customer. Identify your perfect customer and ensure you get your business to a stage where you target the ideal customer for the compabusinessy. If you want to convert more customers, you will need to ensure the brand and the marketing are geared toward the people you want to target.
Customer personas play a significant role in helping with business conversion, and you have to focus on this. Targeting the ideal customer is essential for customer retention, and you must make sure you make the company as appealing and successful as possible.
3. Create a Mobile App for the business
It is essential to make sure you keep the business as accessible as possible, and a great way to do this is to develop a mobile app. Allowing your customers to access the company via a mobile app is one of the best ways to generate more interest and convert more visits to sales. This article is an excellent example of how to use an app to grow and hack your eCommerce store; use it as an idea of how you can attract users for your app.
There is so much you will need to do to assess this, and it is a beautiful way of ensuring you present a better avenue for customer success. There are so many things you need to ensure you get right when you create a mobile app for the business, and there is no doubt that this can have a significant benefit for the company – if done correctly!
4. Develop an Impressive Social Media Presence
Social media presence is one of the most vital things to remember when you look at how you can convert customers for your e-commerce business. There are a lot of balls to juggle when it comes to social media, but the most important thing is to ensure you are active regularly on various platforms. That means developing a solid profile and ensuring you interact with your customers across stuff like Facebook, Twitter, and Instagram.
It is proven that online stores with a social media presence enjoy 32% more sales than stores that don’t. So, it is essential to ensure you do as much as possible to promote the best social media presence for the business you possibly can.
5. Make Your Site Clearer
It would be best if you did as much as possible to make your site clearer and easier to follow for customers. You can do many beautiful things to help you ensure this, and it is all about putting yourself in your customers’ shoes. Think about what they want and need from the site and what you can do to make your site look better. Displaying your e-commerce terms and conditions clearly and concisely is essential, and this is just one of the critical things you need to keep in mind when making your site clearer.
You need to consider many things if you want to convert more customers who visit your site into paying clients. This is how you achieve long-term success and secure much more interest for the company.
Converting leads into sales can be one of the most complicated parts of an eCommerce business. But the idea is always to keep reinventing your approach!
Are there any strategies that you swear by? Don’t forget to share it with us in the comments section below.
About the author
Paul Preston is a freelance Tech writer from London. He juggles work and University duties as he is trying to finish his Master’s degree in Big Data Management. During his spare time, he helps his brother create apps and develop online games.