Selling globally comes with a caveat – localized experience. Localized user experience is a cumulation of too many factors; big and small. However, the 2 big factors are enabling your customers to buy in their local currency and browse your store in their own language. As per Shopify blog, 75% of shoppers globally want the store experience in their local language. A lot of merchants are ahead of the curve and already have their web…
Recently, someone on the Shopify Plus FB group put up a poll comparing Plobal Apps with some of our competitors. On last count, we got 13 (non-employee) votes, the highest by a large margin among all options. Since it’s a closed group for Shopify Plus merchants, you might not be able to see the direct post. Here’s the screenshot we took of the poll: We’re mighty grateful to our Shopify Plus customers for supporting and…
Perhaps the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor UX choices, overlooking the needs of their customer base. Even after taking care of painstaking details, your app can still fall prey to some UX mistakes. Given that your customers have no dearth of options, it wouldn’t be surprising if they abandoned their shopping journey midway. Here are some common pitfalls to…
As an e-commerce business in an unquestionably competitive market, you need a powerful 24×7 presence to keep your customers engaged. This becomes even more pertinent in an era of consumers spending a staggering amount of time on their phones. To give your sales a push, you must give your customers a slight nudge in the right direction. Push notifications are a powerful way to reach users with promotions, updates, reminders, and customized offers. Their importance…
As traditional channels of marketing decline in popularity, e-commerce players must take to newer modes of communication to reach customers. Push notifications are a great way to directly connect with your audience, promote products, nudge them towards abandoned carts, and continuously engage them. According to a study by Urban Airship, users who opt in to push notifications see a nearly 2x retention rate. A key benefit of push notifications is that they can be personalized…