Let’s keep things simple! Amazon, eBay, Alibaba – what’s common about these largest e-commerce companies in the world? ALL these marketplaces have multiple sales channels and the top of the list includes a mobile website and a mobile app. Yes, you read that right – both! Why? A mobile website and a mobile app have unique features which help to serve different types of customers. More customers of different kinds mean more business and eventually…
Push notifications make for one of the smartest marketing tools for your e-commerce business. The thing is, if your customers feel like they’re being spammed, they won’t think too much before disabling notifications. Or worse, uninstalling your mobile app. A survey shows that 37% of smartphone users will disable push for an app if they receive 2 to 5 notifications in a week. This makes it crucial to ensure that your notifications are crisp, concise,…
Search is almost the default user behavior across websites and mobile apps. The only thing worse than the absence of Search as a feature is having a below par one. The standards of search, in general, have become so high that having a sub-standard experience can be a make or break moment in the app user journey. We understand the importance of the function and hence joined hands with Searchanise to bring a smarter search…
Nearly 60% of all ecommerce traffic now comes from mobile devices. In 2018, around 53.7% of US shoppers made purchases on their mobiles2. It goes without saying that there’s no way you can put off optimizing your mobile app in 2019. When customers visit your app, they expect it to be responsive to their needs and form factor. The good news – it’s incredibly easy to choose a responsive theme for your Shopify mobile app.…
Selling globally comes with a caveat – localized experience. Localized user experience is a cumulation of too many factors; big and small. However, the 2 big factors are enabling your customers to buy in their local currency and browse your store in their own language. As per Shopify blog, 75% of shoppers globally want the store experience in their local language. A lot of merchants are ahead of the curve and already have their web…