When a brand provides everything for everyone, they spread too thin. Successful businesses hone their positioning by discovering their real audience. For Bailey’s Blossoms, it was kids! Erin Hooley, a doting mother of 6, started Bailey’s Blossoms – an apparel store to sell affordable kids fashion. Back in 2013 she launched her store on Shopify to sell accessories for kids. Eventually, as the store took off, and as she saw the traction grow,…
This is a guest post by Reginald Bourdeau, Owner at Complex Graphics. It’s not every day that a world-famous rapper comes to you and tells you that he wants you to build a website for him, right? I’m Reggie, and I’m the owner at Complex Graphics – a multimedia designing company based out of Miami. We help our customers with Web Design, Graphic Design, Social Media and Printing Solutions. Earlier this year, something really interesting happened…
This answer was originally posted by us on Quora. A lot of Quora users were intrigued in knowing why eCommerce companies like Amazon, Etsy, Flipkart and the likes promote consumers to use their app over the web. So essentially, we decided to share our insights on why the eCommerce industry is hands-on focusing on mobile apps v/s web. We work with hundreds of eCommerce store owners all around the world and we’ve been analyzing this…
You decided to start your own ecommerce venture. You spent months creating and collating products to build your online store. You launch your business and boom, you make your first sale. Great! Now what? You want to grow your business and make more sales, right? But how? Whether you’ve just started off or are already a couple of months into business, you’ll require a few basics to get your store up and running. Shopify offers…
Businesses big and small are realizing the importance of building and maintaining an active user base for their mobile app and this is where app engagement strategies come into the picture. Mobile app engagement is all about encouraging users who have downloaded your app to return to your app and remain active over time. Talking about the importance of mobile engagement for your business, you’ll be surprised to know that close to 25% of the…